Wingstop to Open First Restaurants in Cincinnati

570-Unit Wing Chain Announces Multi-Unit Agreement to Develop Cincinnati

June 05, 2013 // Franchising.com // RICHARDSON, Texas – Wingstop is expanding in Ohio. The 570-unit chicken wing chain has signed a four-store development agreement to grow its presence throughout the Cincinnati area.

The agreement is with Los Pollos Hermanos, LLC, a group comprised of longtime business partners and Cincinnati residents, Maurice Vilaboy and John Wacker.

Prior to signing with Wingstop, Wacker owned and operated a regional retail chain with 14 locations based out of Cincinnati and Vilaboy ran the business as the head of Distribution, Information Technology and Marketing.

After deciding to pursue a restaurant business venture, the partners knew they wanted to open a fast casual concept and through their research, landed on Wingstop.

“Being a native of Cincinnati, I wanted to bring together two things that locals love – homemade food and chicken wings,” said Vilaboy. “We didn't want to open another sandwich shop or burger place, and with Wingstop we found a concept with fresh, made-to-order wings and awesome homemade sides. It has a simple operating platform and focus on a quality product. That was important to us as operators.”

Texas-based Wingstop has one restaurant in Cleveland and one in Columbus, with plans to add two stores in the Columbus area this summer. Vilaboy and Wacker’s location will be the first for Cincinnati.

“We’re currently in the process of looking at sites in the Western Hills area and plan to open our first location this fall,” added Wacker. “Cincinnati is a new market for the Wingstop brand and we are excited to introduce new fans to the wings.”

With a sole focus on cooked-to-order chicken, the Wingstop menu features classic and boneless wings, chicken strips and Glider sandwiches – all sauced and tossed in 10 original flavors. Homemade side dishes include fresh-cut seasoned fries, made daily from Idaho potatoes, baked beans, coleslaw, potato salad, veggie sticks and house made ranch and bleu cheese dips.

More information is available at Wingstop.com and Facebook.com/Wingstop. High-resolution, broadcast quality b-roll is available for download at http://www.elcreative.com/downloads/Credera-B-Roll.zip.

About Wingstop

Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 570 restaurants open across the United States and Mexico. The “Wing Experts” menu features classic and boneless wings with 10 intense flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wingstop’s wings are always cooked fresh, sauced and hand-tossed to order and served with a variety of house-made sides including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced nine consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, and has been voted ‘best wings’ in markets across the country. Wingstop is owned by affiliates of Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.

SOURCE Wingstop

Media Contact:

BizCom Associates
Leah Templeton
972.728.1449
leah@bizcompr.com

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