June 06, 2013 // Franchising.com // IHG (InterContinental Hotels Group), one of the world’s leading global hotel companies, has announced the signing of the Holiday Inn Express Manisa - West, Turkey.
The 102-room property, scheduled to open in early 2014, will operate under a franchise agreement with Procons Turizm and be managed by T&T Consulting who currently manage the Holiday Inn Express Istanbul - Altunizade.
Manisa is a key industrial area of Turkey, and the project will target business travellers who frequent the area for its manufacturing plants. It’s practically located for the industrial zone and only 35 minutes from Izmir airport.
Yalin Yaltirakli, IHG’s Development Director for Turkey said: “Manisa is one of Turkey’s key industrial centres and the project has the unique advantage of being very close to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and beautiful scenery.
Holiday Inn Express is a great brand for Manisa as it focuses on convenience and comfort at great value. It’s ideal for business travellers who are on the go as it offers exactly what they need – a great night’s sleep in a high quality project and a free breakfast. Every year 100 million people stay at a Holiday Inn brand family (Holiday Inn and Holiday Inn Express) around the world. They know they can expect a consistent, refreshed experience at an affordable price wherever they are.
IHG currently has 16* hotels in Turkey, half of which are in the Holiday Inn brand family. This is an exciting signing as we continue to strengthen our pipeline and presence in the region.”
Holiday Inn Express is one of the fastest growing midscale brands in the industry. IHG’s Holiday Inn brand family (Holiday Inn and Holiday Inn Express) continues to lead the company’s growth in Europe. In 2012, IHG celebrated its highest number of openings in Europe for four years, opening 39 hotels throughout the region. It also reported a successful year for hotel signings, with the company adding a further 48 hotels, 7,012 rooms, to its European pipeline. Holiday Inn and Holiday Inn Express accounted for over 70 per cent of 2012 signings.
*As at 31st March 2013
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world’s first and largest hotel loyalty programme with over 73 million members worldwide. The programme will be renamed and relaunched as IHG Rewards Club in July 2013, offering enhanced benefits for members.
IHG franchises, leases, manages or owns over 4,600 hotels and more than 674,000 guest rooms in nearly 100 countries and territories. With more than 1,000 hotels in its development pipeline, IHG expects to recruit around 90,000 people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.
Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media,www.twitter.com/ihg, www.facebook.com/ihg or www.youtube.com/ihgplc.
SOURCE IHG (InterContinental Hotels Group)