June 10, 2013 // Franchising.com // Minneapolis - Country Inns & Suites By CarlsonSM, a leader in the upper midscale hotel category today announced a partnership with Random House, Inc. to enhance one of the hotel’s most popular signature programs, the Read It & Return Lending LibrarySM.
“We are thrilled to expand our offerings and provide popular titles through our new partnership with Random House,” said Aurora Toth, vice president, brand marketing, Midscale Brands, Americas. “This program sets us apart from the competition and we are excited to offer a great selection of Random House children’s, young adult and adult titles beginning this week.”
Random House will supply 30,000 books to Country Inns & Suites hotels twice a year in the U.S. and Canada through the partnership. The Read It & Return Lending Library is located in the lobby of each Country Inns & Suites hotel in the U.S. and Canada and includes children’s, fiction, mystery/suspense, non-fiction and teen titles. Guests are encouraged to borrow a title to read at their leisure. If they don’t finish it during their stay they can return it on their next visit to any Country Inns & Suites location.
“Being a part of this signature program presents a unique opportunity to consistently reach readers in an unexpected way by putting our authors and their books in front of Country Inns & Suites guests,” said, Stuart Applebaum, spokesman for Random House, Inc.
Country Inns & Suites offers a caring, consistent, and comfortable hospitality experience delivered with a touch of home, and features that are particularly attractive for business travelers. The distinctive product and service innovations, such as the Be Our Guest employee training program have generated tremendous employee engagement scores and high guest satisfaction.
For reservations and more information, visit www.countryinns.com.
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.
Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
Random House, Inc. is the U.S division of Random House, the world’s largest print and digital trade book publisher, comprised of 200 editorially independent imprints in 15 countries, publishing some 10,000 new books a year, and selling 400 million print, audio, and electronic books annually. It is a wholly-owned division of Bertelsmann AG.
SOURCE Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group
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Random House, Inc.
+1 (212) 782-9466