elements fitness Increases Middle East Expansion with New Dubai Locations

Popular Miami-Based elements fitness franchise expands with new health club locations in Saudi Arabia and Dubai.

Miami, FL, June 09, 2013 - (PR.com) - The elements family of lifestyle brands (elements fitness for women and BalanceDiet™) announced continued expansion into the Middle-East with a new Regional Development Partnership in Dubai. “elements Middle East Company” is already in site-selection for its first BalanceDiet™ Club in the UAE, in the prestigious Marina area of Dubai, with a total of 3 Dubai locations planned within the next 18 months. Also in the region, an elements fitness flagship is well under construction in Riyyah, the capital of Saudi Arabia, scheduled to open this Fall. Once open, elements will be the most upscale and largest fitness club for women in the Region.

The expansion within the Middle-East is significant, as the growing obesity statistics grow worldwide, so do the expansion of fitness and weight loss brands.

“American fitness and lifestyle brands fare extremely well overseas. America (California and Florida specifically) have gained a reputation in the worldwide media for cutting-edge health and fitness trends. This credibility is very appealing to many international consumers. In this case geography builds credibility for our stakeholders in the middle-east,” says elements® brand founder Chris Palumbo.

“By carefully selecting strategic regional partners, elements® and BalanceDiet™ are able to quickly expand into new markets, without a learning curve which would naturally accompany international expansion. Both of our Middle-East partners are already in affiliated businesses, which allows them to allocate a wide variety of resources towards the project. The intent for elements® has always been to be a worldwide leader in women’s fitness, and this expansion allows us to expand our brand and message to a completely new area of the globe. It’s very exciting.”

The company plans additional units in both Saudi Arabia and UAE (Dubai) with these developers, as well as additional development to be announced in Asia early 2014.

The branded product lines and programs will be translated culturally for the local marketplace, and available in both English and Arabic. Local websites in Arabic are being built to service consumers in the Middle-east.

elements fitness and BalanceDiet™ offer a fully turn-key solution for franchisees and Regional Developers. A Miami-based development team handles all aspects of store development, from site selection to advanced lease negotiation, deal structuring, translation, marketing, and construction services.

About elements®

elements™ is an international premium fitness and lifestyle brand for women with the mantra “Make it Happen!” The company offers membership-based fitness, diet and weight loss products and services throughout a network of wholly owned, as well as franchised health clubs and locations.

elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online among others. The brand features advanced Smart Workouts, dynamic Group Workout series and a robust menu of branded products and services. For more information, visit www.elementsforwomen.com


Christopher Palumbo


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