Beef Jerky Outlet Announces New, Larger Exhibit at 2013 International Franchise Expo in New York
June 12, 2013 // Franchising.com // The Beef Jerky Outlet is planning a bigger and better exhibit at the International Franchise Expo in New York at the Javits Center June 20-22, 2013. The Beef Jerky Outlet Franchise is a unique national retail franchise specializing in all kinds of beef jerky from original to blazing hot and over 200 other varieties.
The Beef Jerky Outlet Franchise, a unique national retail franchise specializing in all kinds of beef jerky, is preparing for an exciting exhibit at the International Franchise Expo in New York at the Javits Center June 20-22, 2013. The Beef Jerky Outlet offers more than 200 varieties of beef jerky, from original to blazing hot.
The International Franchise Expo in New York will feature more than 400 of the top franchises in the country, along with 70 free seminars and in-depth symposia. But in the midst of all the excitement, The Beef Jerky Outlet’s exhibition will surely stand apart from the rest.
Paul Lyons, vice president and founding partner, said this year’s exhibit will be larger and more innovative than last year.The new exhibit will showcase an imaginative new marketing program for franchise sales – something that is very important for prospects to consider when searching for franchise opportunities. This new and exclusive marketing program employs animation, multimedia, new corporate and retail websites and the addition of expert sales professionals to explain the Beef Jerky Outlet concept to potential franchisees.
"We plan to make the exhibit a comfort zone for show attendees,” Lyons said. “Finding the right retail franchise opportunity is very difficult work. Our new exhibit will give prospects a chance to sit down with us and have a relaxed chat about their goals for a new start up business. We have some innovative display options that will help us communicate the Beef Jerky Outlet Franchise concept to our prospects."
Lyons believes the fit between the franchise and a prospective franchisee has to be just right for both parties.
"The days of the hard sell are over. Running a Beef Jerky Outlet store is both a business and a social activity,” he said. “We want our franchisees to feel comfortable with us, just like retail customers should feel at ease when shopping a Beef Jerky Outlet store. Our most successful franchisees know how to create a comfortable social atmosphere in their stores. "
The Beef Jerky Outlet retail franchise stores are known for an inviting atmosphere that lures customers into the store and inspires them to stay longer, a known factor in increasing sales. The friendly retail environment is enhanced by the low key approach of sales associates and something every customer loves – free product sampling.
Beef Jerky Outlet stores feature the world’s leading selection of beef, turkey and wild game jerky available under one roof. Customers encounter bulk jerky in old-fashioned covered barrels for sale by the pound and packs of jerky lining the shelves. The authentic atmosphere of the beef jerky stores is in line with the overall marketing philosophy of the franchise to keep it simple. This uncomplicated approach makes a Beef Jerky Outlet store easy to operate for the owner and a pleasure to shop for the customer.
"The Beef Jerky Outlet Franchise opportunity allows you to be in business for yourself, but not by yourself. With the help of our expertise there is always someone to turn to for answers,” Parker said. “We have created the brand, system and support to help you take control of your own future. The marketing of our products has always been to keep it simple.”
About The Beef Jerky Outlet
The Beef Jerky Outlet is a Tennessee-based company focusing on elevating jerky of all kinds to culinary status. It offers a large selection of jerky in various flavors made from beef, turkey and wild game. The Beef Jerky Outlet stores present excellent retail franchise opportunities for investors seeking a business with high margin returns on moderate start-up costs. To find out more, visit our website at http://www.thebeefjerkyoutlet.com.
SOURCE The Beef Jerky Outlet
Beef Jerky Outlet Franchise, Inc.
P.O. Box 575, Seymour, TN 37865
P: (586) 246-5405
F: (866) 876-3626