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Chuck E. Cheese’s Challenges Kids to Head Outdoors, Get Active for Chance to Win Ultimate Playground for their Community

By: Chuck E. Cheese's |  2 Shares     152 Reads

Power their Play Contest Inspires Kids to Go Out and Get Active with Favorite Summer Activities

DALLAS - (BUSINESS WIRE) - Jun. 12, 2013 - Family entertainment leader and number one kid-friendly restaurant Chuck E. Cheese’s is moving fun and play outdoors with its new summer promotion. In conjunction with the introduction of its new Chuck E. Cheese’s Yogurt Squeezes, the family entertainment leader is extending the experience and action seen in its indoor play areas and Skytubes® to outside play environments with its national Power Their Play challenge for kids and families. The contest will give participants the chance to win free playgrounds and other prizes while completing fun outdoor challenges.

Each week beginning June 10 through July 21, 2013, parents and children are to complete a weekly challenge and then submit their pictures to the contest’s official Power Their Play platform on Facebook. The challenges are energetic in nature to inspire kids to go outdoors and get active. Weekly winners will be chosen to win a dream backyard playground, and at the end of the promotion, one Grand Prize winner will win a playground for their whole community. Here’s how to get in on the action:

1. Challenge One – Week of June 10
Share a shot of your kid monkeying around at the playground.

2. Challenge Two – Week of June 16
Snap a pic of your youngster making a splash by playing in the pool.

3. Challenge Three – Week of June 22
Grab an action shot of your little all-star playing a summertime sport.

4. Challenge Four – Week of June 29
Share those summer vacation photos and show us how your child stays active away from home!

5. Challenge Five – Week of July 6
Take a picture of your kiddo riding their bike around the neighborhood.

6. Challenge Six – Week of July 13
Snap a photo of your little one playing hopscotch, tag or any classic outdoor kids’ game.

While enjoying their favorite summer past times, parents are also invited to power their kid’s appetite with Chuck E. Cheese’s Yogurt Squeezes. Available in the dairy section of more than 2,200 Supercenter stores around the U.S., the 70-calorie squeezable snack is available in four different flavors and addresses parents’ challenge to easily find healthy, affordable snacks that kids want to eat while playing their favorite outdoor activities.

No purchase necessary to enter or win Chuck E. Cheese’s Power Their Play Promotion. Void where prohibited. Sweepstakes is open to legal residents of the 48 contiguous U.S. & D.C., who are, as of date of entry 18 years of age or older and a parent/legal guardian of a child(ren), 12 years of age or younger. The Power Their Play Promotion is sponsored by CEC Entertainment, Inc. For Official Rules, visit www.facebook.com/OfficialChuckECheese.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 566 Chuck E. Cheese’s stores located in 47 states and eight foreign countries or territories. Currently, 515 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $10 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

Source: CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.
Michelle Chism
72-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese’s
Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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