First DQ Grill & Chill® Restaurant Opens in Laurel

New Restaurant Serves up Dairy Queen® Iconic Soft-Serve Treats, Flavorful Foods and Orange Julius® Offerings

June 12, 2013 // Franchising.com // Laurel, Miss. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 1594 Highway 15 North in Laurel, across from Wal-Mart. The new 1,900 square-foot DQ Grill & Chill® restaurant has added 45 new jobs, contributing to Laurel’s employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association are projected to increase by 3.3 percent this year.

“We are excited to open not only the first DQ Grill & Chill restaurant in Laurel, but in Jones County. We welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks,” said restaurant operator Shay Brown. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ® iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurgerTM made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. Other menu offerings include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas and Chili Cheese Dogs.

A new deal is the $5 Buck Lunch, available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a quarter-pound GrillBurger with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat. The offer may vary in Texas.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard® Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, fans can choose from a variety of fruit-blended beverages, including delicious Orange Julius Premium Fruit Smoothies and now Orange Julius Light Smoothies. All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry-Pom, OrangeBerry and Piña Colada and protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies are made fresh to order with real fruit blended with low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt free.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The restaurant can seat 47 guests inside, with outdoor patio seating available and also offers a convenient drive-thru window.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen and follow us on Twitter at twitter.com/dairyqueen.

Laurel DQ Grill & Chill restaurant at a glance:

Address: 1594 Hwy. 15 N, Laurel, MS

Phone: 601-580-6656

Employees: 75

Square Footage: 1,900 square feet

Number of Seats: 47 inside, outside seating available

Hours of Operation: The new restaurant serves lunch and dinner.
- Sunday through Thursday: 10:00 a.m. – 11:00 p.m.
- Friday and Saturday: 11:00 a.m. – 12:00 a.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE American Dairy Queen Corporation (ADQ)

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com
www.piersongrant.com
www.highimpactdigital.com

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