June 13, 2013 // Franchising.com // BOSTON, MASS. – Melissa Lea, President & CEO of Blitz Media, announced today that they have been named media agency of record for WellBiz Brands, Inc., the parent company of Elements Therapeutic Massage, Inc., the fastest growing massage therapy franchise system in the country and Fitness Together Franchise Corporation, a one-on-one and small group personal training fitness franchise. Blitz Media will handle media strategy, planning, and buying on a national basis.
"We are excited to be working with Blitz Media not only because of their knowledge of the media landscape but also because of their expertise in working with franchise systems," said Jaime A. Vasquez, Executive Vice President/CMO of WellBiz Brands, Inc.
In addition to providing strategic media planning and buying services, Blitz Media will focus on helping Elements Therapeutic Massage and Fitness Together develop discrete marketing infrastructures to support their rapid growth nationwide.
"We are ready to bring fresh, innovative media thinking to grow and support Elements Therapeutic Massage and Fitness Together at both the national and regional levels,” said Melissa Lea, President and CEO of Blitz Media.
The agency was awarded the account after a formal review. Billings were not disclosed. In addition, WellBiz Brands also named Struck out of Salt Lake City as their creative agency of record to work collaboratively with Blitz in moving their business forward.
Formerly known as Fitness Together Holdings, Inc., WellBiz Brands, Inc. is headquartered in Highlands Ranch, Colorado and is one of the largest wellness franchise organizations in the United States. The company owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc. (Elements), which franchises Elements Therapeutic Massage studios, providing custom therapeutic massage to meet clients’ individual needs.
Fitness Together began franchising in 1996 and currently has 220 locations across the United States, Brazil, and Canada. Elements began franchising in 2006 and has 133 locations in 26 states. For more information about Fitness Together, please visit http://corp.fitnesstogether.com/. If you would like more information about Elements Therapeutic Massage, please visit http://elementsmassage.com/.
Blitz Media is an employee-owned, strategically oriented, and analytically driven media planning and buying agency. It develops innovative and powerful communications strategies that connect brands with consumers in ways that deliver results. Founded in 1986, Blitz offers clients a full range of online and offline communications solutions. Services include marketing and media strategy, media planning and buying, media partnerships and sponsorships, and campaign testing, optimization and analytics. Blitz serves a variety of clients including Wendy’s, Ringling Bros. and Barnum & Bailey Circus, Disney on Ice, Breville, Carbonite, Tivoli Audio, Sears Hometown Stores, IdeaPaint and Boston Children’s Hospital. For more information, visit www.blitzmedia.com.
- See more at: http://corp.fitnesstogether.com/own-a-fitness-together/news/blitz-media-named-national-media-agency-of-record-for-wellbiz-brands-inc/#sthash.CIY9WuLf.dpuf
SOURCE WellBiz Brands, Inc.