June 18, 2013 // Franchising.com // Edmonds, Wash. - After working in local municipal government for most of his career, recently retired Wayne Sepolen began looking to add value to his community. Sepolen is bringing Welcomemat Services to the North Seattle-Edmonds area, as he hopes to make a positive impact. The marketing and technology strategies company provides direct-mail gift certificates specifically to new residents to help them get acclimated to their neighborhood.
Sepolen often found it difficult to see the value of his work while employed at a large bureaucracy. He retired from public service two years ago, always keeping in mind the idea of going back work. Sepolen had dreamed of setting up his own small business for years and after working with a consultant scouting various options, Welcomemat Services seemed to be the perfect way that Sepolen could add value to his community. Franchising held appeal because of the structured format that allows for a proven transition into a business environment.
“I’m excited to be able to impact the area in which I have lived for over 35 years,” said Sepolen. “There is a real neighborhood feel to Welcomemat Services, and you can develop personal relationships with clients while helping them grow their local business.”
Within 30 to 90 days of moving into their new home, new families receive their Welcomemat package. Within the package are specialized offers designed to invite the new families to try businesses and services in their new community. The Welcomemat program connects local business and organizations with a group of consumers who need their help and have a high propensity to provide long-term loyalty. The Welcomemat package is just the first touch. After the new mover redeems the initial offer, Welcomemat sends a thank-you note to the new family on behalf of the business to help solidify a loyal relationship. Furthermore, a mobile rewards system is attached to the program to encourage repeat visitation and loyalty for years to come.
Having worked to develop the Seattle area for many years, Sepolen understands the importance of growing the community. The appeal of helping small businesses gain customers through carefully targeted direct-mail gift certificates and mobile and digital technologies gives growth opportunities to local business owners and cultivate a sense of comfort for people moving to a new place.
A current resident of Redmond, Sepolen will be serving the communities of North Seattle, Edmonds and Mukilteo.
Welcomemat Services began franchising in early 2011, and operates more than 25 franchised and company-owned locations across the country. Projections call for the opening of 9 additional franchise locations in 2013 toward a goal of opening 200 locations during the next five years in high-profile, transient markets across the country. More information can be found at www.welcomematservices.com.
To tweet this release: #WelcomematServices welcomes new franchisee in Seattle area
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