'America's Favorite Pizza Chain' Expands Appeal Abroad
CiCi's Pizza to Explore International Growth Opportunities in Canada, Mexico and Puerto Rico
COPPELL, Texas - June 20, 2013 // GLOBE NEWSWIRE // -- For the first time in its 28-year history, CiCi's Pizza is extending its franchise opportunity abroad. Executives with the Coppell, Texas-based franchise have specifically targeted Canada, Mexico and Puerto Rico for expansion of the brand with the goal of opening the flagship international unit by 2015.
As CiCi's Pizza sets its sights on growth in key international markets, company executives are taking a careful approach to identifying master franchise partners and multi-unit franchisees with business savvy and a strong understanding of the local economy and real-estate position.
To jumpstart the international development and to meet with prospective entrepreneurs, CiCi's Pizza will exhibit at the 2013 International Franchise Expo from Thursday, June 20, until Saturday, June 22, 2013 in New York City. The IFE will be held at the Javits Center, and CiCi's Pizza will exhibit at booth 616.
"Our unique concept and flexible prototype allows us to easily adapt to cultures new to our brand. The ability to adjust based on local consumers coupled with our emphasis on quality, variety and value makes CiCi's internationally appealing and gives us a competitive position in the marketplace," said Thomas McCord, VP of Real Estate and Franchise Development at CiCi's Pizza. "We've thoroughly examined viable markets within Canada, Mexico and Puerto Rico and found that the demand for our pizza buffet concept continues to grow. In fact, the timing has never been better for CiCi's to grow internationally."
From an investor's perspective, CiCi's Pizza offers four distinct revenue streams: the custom buffet, catering, To Go orders and the game room. Moreover, multiple prototypes are available to new franchisees designed to maximize profits for the owner and allow for penetration for improved brand availability. Restaurant design options include the traditional buffet model, To Go units and an Express prototype currently under test.
The development into Canada, Mexico and Puerto Rico is part of a much larger company mission to aggressively grow the brand in the coming years, which includes domestic development in underserved markets, including Los Angeles, San Diego, Salt Lake City, Washington D.C., Miami and St. Louis. During 2013, the company will also explore growth potential in nontraditional venues such as airports, casinos, military bases and universities.
Founded in 1985, CiCi's Pizza's custom pizza buffet is always fresh and stocked with nearly 30 piping hot pizzas in rotation, crisp salads, hot soup, oven-baked desserts and more. Guests also have the option of requesting made-to-order pizzas that are delivered right to the table. In 2012, CiCi's was named America's favorite pizza chain according to a national study of more than 7,600 consumers conducted by Market Force, a customer intelligence solutions agency.
For franchising information or further details about CiCi's Pizza's international development, contact Thomas McCord at firstname.lastname@example.org, 972.745.9318.
About CiCi's Pizza
Coppell, Texas-based CiCi's Pizza opened its first restaurant in Plano, Texas, in 1985 and now has 500 restaurants in 34 states. The family-oriented restaurant, known for its endless pizza, pasta, salad, soup and dessert buffet, was named America's favorite pizza chain in the 2012 Market Force survey and has been listed by Zagat and Parents magazine as a top family-friendly restaurant. Also in 2012, CiCi's fully redesigned website was honored as an outstanding website by WebAwards, CiCi's was recognized by G.I. Jobs as a Military Friendly Franchise(R), and Entrepreneur named CiCi's to its Franchise 500 list. For more information about CiCi's, visit www.cicispizza.com or www.facebook.com/cicis.
Fishman PR & Marketing
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