MIAMI - June 20, 2013 // PRNewswire // - GRILLiT, Inc. (OTC Markets: GRLT) (the "Company") is pleased to announce the hiring of Sanderson & Associates, a PR and franchise consulting firm based in Chicago, IL.
Company management stated that the move punctuates its recent focus on building the team to carry out its marketing plan.
"We have a great product and a terrific vision," stated GRILLiT's CEO, Raymond Dias. "We are honored to have such a prestigious and well-known firm as Sanderson & Associates to guide the Company as we carry out our mission to become the leader in healthy, fast casual dining."
Sanderson & Associates was founded in 1986 by Rhonda Sanderson. The agency has helped build such chains as Hardees, Jimmy John's, Subway, Jamba Juice, Smoothie King, McAlister's Deli, Sbarro, The Italian Eatery and Salsarita's among hundreds of other brands, both in the restaurant segment and other industries that franchise.
The firm started out specializing in PR for franchised companies garnering covers and major features in INC., WSJ, Entrepreneur, Newsweek, Nation's Restaurant News and hundreds of TV and radio segments. Today, they are also social media experts and have evolved into a consultancy for franchisors partnering with them in their growth plans.
"We are very excited to have GRILLiT coming aboard," says founder Rhonda Sanderson. "I have seen hundreds of restaurant concepts in my 32 years in the business. What I know is who has the potential to be the 'next big thing' and today it's all about diversified menus with healthy choices."
GRILLiT operates healthy, fast-casual restaurants offering American, Asian Fusion, and Latin American food styles. GRILLiT specializes in great atmosphere, casual dining and freshly prepared, delicious made-to-order lunch and dinner options. The Company is focused on expansion throughout Florida and the southeastern United States and nationwide franchising opportunities. For more information, please visit http://www.grillitinc.com.
Statements in this press release that are not purely historical facts, including statements regarding GRILLiT's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "plan", "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding our business. Specifically, the reader should not place undue reliance on statements regarding our ability to become the leader in healthy, fast casual dining. Additionally, there are number of other risk factors relating to our business more fully explained identified by us in our filings with the OTC Markets, which are available through http://www.otcmarkets.com.
Chief Executive Officer
SOURCE GRILLiT, Inc.