Wendy's Baconator Dares You To Upgrade Your Late Night To A Great Night!

Follow @IamBaconator for a Chance to Win Late Night Prizes throughout the Summer

DUBLIN, Ohio, June 19, 2013 // PRNewswire // --

When:

Wednesday, June 19, 11 p.m. – 2 a.m.
Thursday, July 25, 11 p.m. – 2 a.m.
Thursday, August 22, 11 p.m. – 2 a.m.

Where:

Consumers can log onto Twitter and follow @IamBaconator

What:

Up late? Think you have what it takes to impress the Baconator™? For three nights this summer, consumers can win legendary prizes by following @IamBaconator and competing in his epic #GreatLate challenges. Baconator will document his memorable evenings in a series of challenges on Twitter where his followers can win ridiculously awesome prizes, such as a hot tub, limo rental, airfare credit, Scuba lessons, $500 gift cards and more!

@IamBaconator knows bacon because he IS bacon. He's got a big personality to match his big taste and he's gained thousands of bacon-loving followers with his macho, meat-loving posts and mouthwatering photos.

The Baconator Challenge is part of Wendy's #GreatLate campaign that also includes a concert series in partnership with Clear Channel's iHeartRadio and the Moonlight Meal Deal, a Double Stack™ hamburger, Chili Cheese Fries and a large soft drink all for just $5 after 10 pm at participating locations.

Learn More:

To find a Wendy's restaurant open late and to learn more about and obtain Official Rules for the @IamBaconator Challenge, visit www.Wendys.com/LateNight.

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
(Logo: http://photos.prnewswire.com/prnh/20121011/CL90991LOGO-a)

Media Contact:

Janna Chapman
Ketchum On Behalf of Wendy's
404.879.9159
janna.chapman@ketchum.com

###

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