Command Mechanical owners Steven Hunsdorfer and Anthony Auletti have many years experience in the plumbing industry, and they are excited to utilize “1-800-PLUMBING” as a strategic competitive advantage that does not require them to make major changes in the business like a franchise would.
Staten Island, New York (PRWEB) June 24, 2013 - Steven Hunsdorfer is a 4th generation plumber. His family got started in the plumbing business in 1936 serving the Staten Island and Brooklyn area. The company was founded and continues with the same standards: “If you don’t have time to do it right, don’t do it at all.
Command Mechanical currently has 3 service vans and 2 box trucks in the fleet. The goal is to be the premiere service company in all 5 boroughs, while maintaining top rated values and customer service. Command Mechanical made the smart marketing decision to integrate 1-800-PLUMBING” into the company to better serve the customer and have an effective tactic for creating customer loyalty.
How does a local plumbing company get customers to call them first? With 1-800-PLUMBING that is as easy as it gets. Customers generally won’t remember a number, but “1-800-PLUMBING” creates brand recognition with a number that customers remember instantly.
Command Mechanical decided to adopt the “1-800-PLUMBING” number because they realized it is a great long term strategy to build the brand into a household name. It is simple and easy to remember and that makes it a powerful tool! With “1-800-PLUMBING” the name is in the number and the number is in the name so customers remember both the name and the number and that is powerful!
Other than New York City Traffic, Command Mechanical’s biggest challenge is building trust with customers , getting repeat business, and building a customer base. Hunsdorfer said: “It’s the bad contractors out there that make it difficult for the rest of us. I want a customer! I don’t want to work for somebody once. I want them to be a loyal customer for life. I see a great opportunity to grow our customer base with 1-800-PLUMBING.”
Command Mechanical can handle everything from leaky faucets, gas lines, and up to a 10 story building. Most of the work is now done in Manhattan and includes repairs, drinking fountains, stack leaks, etc. with a mix of commercial and residential. With 1-800-PLUMBING they will increase residential service throughout Brooklyn and Staten Island. Whether it is tankless water heaters, house generators, or geothermal systems, Command Mechanical has the know how to get the job done.
After Hurricane Sandy many out of town contractors came in, supposedly to help, but ended up causing a lot more problems. Half of the current business is fixing things that non-local companies did wrong and/or the work done was not up to NYC plumbing code.
Command Mechanical can do the job right the first time for less than an un-licensed handyman. Command Mechanical is fully licensed and insured and always files the proper documentation with the city. When the job is done right it protects both the consumer and the plumber.
When Command Mechanical decided to get into the residential service business, they realized that “1-800-PLUMBING” is the perfect number to have . It is easy to integrate the number into the business and continue to promote the company as a local neighborhood residential plumber. Proper name recognition and branding really hits home in the residential service sector.
Putting 1-800-PLUMBING on all the trucks, marketing material etc will provide proper branding. When combined with Command Mechanical’s high quality work a customer will be loyal for a life.
1-800-PLUMBING INC has been licensing out the vanity phone number since 2002. The company continues growing steadily as independent plumbing companies understand the power of a vanity phone number and how it can impact the bottom line. Click here to learn more about our company history.