Long John Silver’s Names Paula Ashley-Rogness Vice President of Media and Field Marketing
Paula Ashley-Rogness brings more than 25 years of industry experience to Long John Silver’s.
Louisville, Kentucky (PRWEB) June 25, 2013 - Long John Silver’s (http://www.ljsilvers.com), the world’s largest quick service seafood company, has named Paula Ashley-Rogness Vice President of Media and Field Marketing. Rogness will be responsible for providing strategic direction, analysis and recommendations on national and local media planning to drive sales growth.
A veteran in the restaurant industry, Rogness’ experience spans more than 25 years in media and field marketing, with over 20 years working for Long John Silver’s. Most recently, Rogness served as the Vice President of Field Marketing for The Wendy’s Company before returning to the Long John Silver’s team.
“Paula’s knowledge and experience with media and marketing in the restaurant industry places her as a go-to leader for market growth,” said Charles St. Clair, Chief Marketing Officer. “That knowledge and experience, combined with her established understanding of the Long John Silver’s brand, puts us in a position to make great strides in the industry.”
Rogness achieved many goals for the Long John Silver’s brand during her past experiences, earning her prestigious awards including the Long John Silver’s Keys to the Shop Award, the Franchise Silver Cup “Splash” Award and the Power Player Award for saving the brand $1 million in national media.
“Media and field marketing will play a vital role during the upcoming years as we work to revitalize the Long John Silver’s brand,” said St. Clair. “I am thrilled that Paula will be leading these efforts during such an exciting time for Long John Silver’s.”
About Long John Silver’s
Long John Silver’s, America’s largest quick serve seafood chain, was founded in Lexington, KY., in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise service, food innovation and marketing support to more than 1,275 Long John Silver’s restaurants located throughout the United States and in Asia. For more information, please visit http://www.ljsilvers.com.