W Hotels Worldwide Joins Forces with the Human Rights Campaign in Support of Nationwide Equality

Showcases Commitment to LGBT Community through Partnership with Largest LGBT Civil Rights Organization

NEW YORK - (BUSINESS WIRE) - Jun. 25, 2013 - W Hotels Worldwide today announced a strategic partnership with the Human Rights Campaign (HRC), the largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. As an HRC Gold National Partner, the W brand will offer exclusive packages and incentives that benefit HRC, further showcasing its commitment to the community as an advocate for nationwide equality. With this new partnership, W Hotels will continue to develop effective LGBT programming that allows W guests to celebrate their pride while supporting an important cause.

"Hospitality is at our core, and welcoming all people, no matter their sexual orientation, into our dynamic W Hotels is in our DNA," said Dave Marr, Senior Vice President, North American Brand Management, Starwood Hotels & Resorts. "We are proud to partner with HRC as an advocate for nationwide equality as we continue to develop compelling LGBT programming, allowing W guests to celebrate their pride while supporting an important cause."

"HRC is proud of our on-going partnership with W Hotels," said John Lake, Director of Corporate Development for HRC. "Starwood's longtime 100% score on the HRC Corporate Equality Index shows a strong commitment to their LGBT employees, and this year-long package offers LGBT and allied travelers an opportunity to support a company that gives back to the community."

Starting now, the W brand will celebrate by inviting travelers to play during Pride with an exclusive HRC Pride 365 package available at W Hotels & Retreats across the United States and Canada. For every package purchased, W Hotels will donate $10 to the Human Rights Campaign in support of LGBT equality nationwide. The specially designed package includes:

  • A Fabulous Room
  • Triple Starpoints to use toward future stays
  • One-year membership to HRC
  • $10 donation to HRC to support equality

In addition to the Pride 365 Package, W Hotels will partner with the Human Rights Campaign on various events and galas throughout the year including VIP dinners in top regional markets, auction packages to some of W's newly renovated properties in San Diego, New Orleans - French Quarter, Seattle, and more.

Since W Hotels first opened its doors in New York City in 1998, the W brand has been a strong supporter of the LGBT community. Over the years, W has displayed dynamic Pride programming, charitable partnerships, same-sex marriage initiatives and has received recognition from leading LGBT organizations. The brand remains a top destination for cutting-edge commitment ceremonies across the country. In 2011, the W Hotels in New York City were the first to offer same-sex marriage packages when New York State made history by passing marriage equality. Additionally, W continues to support the Logo New/Now/Next Awards in Los Angeles as well as San Francisco's annual PRIDE parade.

For more information on W Hotels Worldwide and details on various Pride packages at W Hotels around the world, please visit www.whotels.com. Follow @Whotels on Twitter and Instagram.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 44 hotels and retreats, including 16 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 14 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi, Mumbai, Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala Lumpur, and Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa, and Mexico's Riviera Maya. For more information, visit www.whotels.com or www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.

About the Human Rights Campaign

The Human Rights Campaign is America's largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBT citizens and realize a nation that achieves fundamental fairness and equality for all.

Source: Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

THINK PR
212-343-3920

Leanne Drago
ldrago@thinkpublicrelations.com

Erin Brunner
ebrunner@thinkpublicrelations.com

 

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