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Boneheads Preps for Franchise Growth With New Store Design

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Fast Casual Concept Unveils Updated, Modern Design for Customers and Franchisees

June 26, 2013 // Franchising.com // ATLANTA – Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-based fast-casual restaurant concept, announces a new store design and prototype, the brand’s first since its inception in 2005. Featuring refreshing, modern updates--including a new color scheme, graphics, signage, furniture and lighting--the new store prototype is designed to provide customers and current and prospective franchisees with an engaging and comfortable experience.

“With our upgraded furniture choices, uniform color scheme and new experiential menu technologies, we’ve definitely elevated the entire feel,” says James Walker, member of Boneheads’ board of directors.

Store Design

The new design boasts a clean, color palette dominated by bold blue hues. New interactive, digital menu boards will showcase Boneheads’ dishes via multimedia, including cooking demonstrations, and constantly refreshed with new content.

“An enhanced customer experience was the chief motivating factor for these changes,” continues Walker. “But we also wanted to help franchisees and potential franchisees every step along the way to implement this design as efficiently as possible. With this new design, we can do just that.”

For more information about Boneheads, please visit www.eatboneheads.com.

About Boneheads Grilled Fish and Piri Piri Chicken

Boneheads Grilled Fish and Piri Piri Chicken is a fast casual culinary experience offering fun, fiery and flavorful cuisine. From fire-grilled fish seasoned with Boneheads’ signature spices to chicken dishes marinated with Piri Piri sauce, Boneheads offers one of the category’s most dynamic menus. Its signature Piri Piri sauce, made with the South African Piri Piri pepper, is a three-time winner of the prestigious Scovie Award. For more information, visit www.eatboneheads.com. Boneheads is an Atlanta Franchise Group brand and currently operates five stores. For franchising inquiries, email franchise@atlantafranchisegroup.com or call 770.350.8997.

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