DUBLIN, Ohio, June 26, 2013 // PRNewswire // --
The Pretzel Bacon Cheeseburger is coming to restaurants over the next two weeks – by July 4. We'll offer it all summer long.
Available nationwide in all North American (U.S. and Canada) Wendy's restaurants
Wendy's is once again bringing bold innovation to quick service restaurant (QSR) category with one of the most unique and anticipated offerings of the year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy's history.
"Wendy's knows food trends. We tapped into consumers' love of pretzels, and transformed the iconic snack into an artisan-crafted cheeseburger," said Craig Bahner, Wendy's Chief Marketing Officer. "We constantly search for foods that customers crave, and we've created the ultimate mash-up of three American loves – Pretzels, Bacon and Cheeseburgers – to deliver new standards of quality and taste."
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.
**Photography and video footage available upon request.**
* Fresh beef available in the contiguous United States and Canada.
SOURCE The Wendy's Company