Wendy's® (Finally!) Brings Highly Anticipated Pretzel Bacon Cheeseburger to Restaurants

Cheeseburger was Best Performing Promotional Hamburger in Test Markets

DUBLIN, Ohio, June 26, 2013 // PRNewswire // --

When:

The Pretzel Bacon Cheeseburger is coming to restaurants over the next two weeks – by July 4. We'll offer it all summer long.

Where:

Available nationwide in all North American (U.S. and Canada) Wendy's restaurants

What:

Wendy's is once again bringing bold innovation to quick service restaurant (QSR) category with one of the most unique and anticipated offerings of the year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy's history.

"Wendy's knows food trends. We tapped into consumers' love of pretzels, and transformed the iconic snack into an artisan-crafted cheeseburger," said Craig Bahner, Wendy's Chief Marketing Officer. "We constantly search for foods that customers crave, and we've created the ultimate mash-up of three American loves – Pretzels, Bacon and Cheeseburgers – to deliver new standards of quality and taste."

The premium, artisan-crafted cheeseburger features:

  • An artisan-baked, authentic pretzel bun: Wendy's pretzel buns are made using the same authentic process of traditional soft pretzels, giving them a rich interior flavor and a chewy, rich crust that enhances the entire Pretzel Bacon Cheeseburger. Each pretzel bun is also hand cut, giving each one its own special appearance.
  • Special attention to flavor layering: The pretzel bacon cheeseburger combines a fresh, spring mix made with nine different greens, hand-sliced red onion and tomatoes with 100 percent fresh, never frozen* hot and juicy beef and warm cheddar cheese sauce. Natural cheddar cheese, Sweet & Smoky Honey Mustard, and thick, center-cut Applewood Smoked bacon round out this flavor-filled cheeseburger — all carefully enveloped in the signature toasted pretzel bun.
  • Fast Casual Quality at a QSR price: Only Wendy's can create a pub-style Pretzel Bacon Cheeseburger at a QSR price. The recommended price is $4.69 (prices may vary).

About The Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

**Photography and video footage available upon request.**
* Fresh beef available in the contiguous United States and Canada.

Media Contacts:

Denny Lynch
614-764-3553
Denny.Lynch@wendys.com

Janna Chapman
404-879-9159
Janna.Chapman@ketchum.com

SOURCE The Wendy's Company

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