Smashburger Sizzles Into Sherwood Park
Popular "Better Burger" Restaurant Makes an Edmonton-Area Debut
CALGARY, ALBERTA - (Marketwired - June 27, 2013) - Smashburger, America's fastest growing "better burger" restaurant, is rapidly expanding and has selected Sherwood Park as its third Canadian location. Opening on Wednesday, July 3, 2013 at Emerald Hills Shopping Centre, #530 - 5000 Emerald Drive, Smashburger brings its delicious burgers that are smashed fresh, served delicious, along with its tempting sides and regional menu items crafted to please local's palates to Sherwood Park. This is the first store in the growing Edmonton Market.
Each Smashburger features a regional menu created with local flavours and tastes in mind. The menu will feature homegrown Alberta tastes including the Edmonton Smashburger and the Edmonton Smashchicken, which are topped off with Canadian seasoned grilled onions, cheddar cheese, Canadian BBQ sauce, and a friend egg on a Kaiser roll. The menu will also stay true to its Canadian roots and feature traditional poutine and mouth-watering Saskatoon Berry shakes.
"The incredible success of our first two Alberta locations confirms that Canada is ready for a better burger experience," says Tom Ryan, Smashburger Founder & Chief Concept Officer. "The new location will feature fresh, premium ingredients and friendly customer service that we hope Sherwood Park residents will agree is unparalleled."
At Smashburger, the secret is in the smash. It starts with 100 per cent fresh, never frozen, Certified Angus Beef that is smashed onto a 400 degree flat grill to sear in the signature flavour. To further the "better burger" experience, the burgers are then served on a toasted artisan bun and topped with a selection of the freshest produce, real cheese and an assortment of high quality toppings.
Smashburger's signature recipes and create your own burgers are smashed fresh, served delicious every time. And Smashburger is more than just burgers. Guests can enjoy a selection of tender marinated grilled Smashchicken sandwiches and fresh tossed signature salads, along with a variety of irresistible sides including rosemary and garlic-seasoned Smashfries, Haystack Onions, and Veggie Frites (flash-fried and seasoned carrot sticks and green beans). The restaurant will also serve a selection of alcoholic and non-alcoholic beverages, including Big Rock beer, wine, and a variety of hand-spun milkshakes.
"Sherwood Park is a great community, with a strong economy and a growing population," says David Prokupek, Chairman & CEO of Smashburger. "We look forward to partnering with a great franchisee and working together to grow in the Edmonton area."
"I am excited to open the first franchised location in Canada and to provide the delicious food and friendly service that Smashburger is known for, to customers in Sherwood Park," says Bo Yang, franchise owner of Smashburger Emerald Hills.
Smashburger Emerald Hills will be open seven days a week from 10 a.m. until 10 p.m.
Smashburger is America's fastest growing, fast casual "better burger" restaurant with 200 corporate and franchise restaurants operating in 29 states and in four international countries, including three locations in Canada. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners-the private equity firm that he and his father Richard own. By offering fresh, premium "smashed to order" burgers, chicken sandwiches, salads, signature side items and hand-spun shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual's 2012 Top Mover & Shakers list, America's Most Promising Company by Forbes magazine, INC. 500's List of America's Fastest Growing Companies INC's #9 Hire Power Award winner, and is regularly voted "best burger' in cities all around the world. To learn more, visit www.smashburger.com.
About Consumer Capital Partners
Consumer Capital Partners (CCP) is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. CCP also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.
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