New Culver's® "Welcome to Delicious" TV Spot Showcases a Perfect Match with Reese's® Peanut Butter Cups & Frozen Custard

Partnership introduces the creamiest way to enjoy Reese's Peanut Butter Cups and Culver's Frozen Custard

PRAIRIE DU SAC, Wis. - June 26, 2013 - Chocolate and peanut butter have been a match made in treat heaven. Now, Culver's and Reese's Peanut Butter Cups have teamed up to deliver a decadent experience that is truly out of this world. As part of Culver's ongoing "Welcome to Delicious" campaign this newest television spot moves Fresh Frozen Custard and Reese's Peanut Butter Cups front and center, to showcase this delicious partnership.

"We put as much care into our Fresh Frozen Custard as Reese's brand puts into its iconic peanut butter cups," said David Stidham, vice president of marketing at Culver's. "Our new 'Welcome to Delicious' spot highlights this tasty pairing of Culver's Concrete Mixers and Reese's Peanut Butter Cups. We dare you to watch it without getting hungry."

http://www.culvers.com/inside-culvers/media/commercials/

Culver's Concrete Mixers are carefully handcrafted using Fresh Frozen Custard made from family farm dairy along with the finest cocoa beans and vanilla made throughout the day in each restaurant. Guests can order them with chunks of Reese's Peanut Butter Cups mixed in with chocolate or vanilla Fresh Frozen Custard.

"Concrete Mixers are the cornerstone of Culver's treat offerings," said Stidham. "Reese's Peanut Butter Cups are one of our most popular Concrete Mixer mix-ins. It really is the creamiest way to enjoy the combination of chocolate, peanut butter and Fresh Frozen Custard."

To highlight guests' love for this unbeatable combination, Culver's is putting a fun spin on the popularity of e-cards in a new Facebook promotion. In "Share the Love," fans can visit www.facebook.com/culvers and enter to win two $250 gift cards and receive a buy one get one free Medium Concrete Mixer.

About Culver's

Culver's serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver's is an expanding franchise system with nearly 500 independently owned and operated restaurants in 20 states. The restaurants' award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen Midwest-raised beef and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.facebook.com/culvers, www.twitter.com/culvers or www.gplus.to/culvers.

SOURCE Culvers

Contact:

Paul Pitas
608.644.2614
mediainquiries@culvers.com

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