Smashburger Pulls Back Curtain on Secret Menu with Addition of Peanut Butter & Jelly Shake

Better Burger Chain Adds Häagen-Dazs® Shake in Honor of National Ice Cream Month

DENVER - July 1, 2013 - (BUSINESS WIRE) - Smashburger, the rapidly expanding better burger restaurant concept, today unveiled its newest Häagen-Dazs® shake, the Peanut Butter & Jelly, plucked directly from its secret menu of items created by guests themselves. This hand-spun shake combines premium Häagen-Dazs vanilla ice cream blended with strawberry syrup and crushed Nutter Butter Cookies to create an authentic peanut butter and jelly blend with every savory sip. The Peanut Butter & Jelly shake is available from July 1 through September 30, 2013.

“In honor of National Ice Cream Month this July we are pleased to introduce our newest shake inspired by the true American classic, the Peanut Butter and Jelly,” commented Tom Ryan, Founder and Chief Concept Officer for Smashburger. “Our customers have been coming up with secret menu items for several years and the Peanut Butter and Jelly shake has become a favorite. What better time than summer to reinvent the classic in the form of a rich and creamy hand-spun treat that can be enjoyed at all times of day.”

Smashburger’s menu features a variety of customized recipes featuring nationwide favorites as well as regionally inspired burgers, sandwiches and sides that Smashburger creates to fit the taste preferences of the local market. The menu also allows guests to build their own recipe, thanks to its “Create Your Own” offering, that has led to the development of several secret menu items.

About Smashburger

Smashburger is America’s fastest growing, fast casual “better burger” restaurant with more than 208 corporate and franchise restaurants operating in 29 states and in four international countries. The company began in 2007 with the vision of Rick Schaden and funding by Consumer Capital Partners—the private equity firm that he and his father Richard own. By offering fresh, premium “smashed to order” burgers, chicken sandwiches, salads, signature side items and hand-spun Häagen-Dazs shakes, Smashburger has modernized the way people think about burgers. Known for localizing its menu in every market with regionally inspired burgers and side items and offering local craft beers, Smashburger has received numerous awards including topping Fast Casual’s 2012 Top Mover & Shakers list, America’s Most Promising Company by Forbes magazine, INC. 500’s List of America’s Fastest Growing Companies, INC’s #9 Hire Power Award winner, and is regularly voted “best burger” in cities all around the world. To learn more, visit www.smashburger.com.

About Consumer Capital Partners

Consumer Capital Partners is an innovative investment and operating company, focused on starting up, operating and investing in consumer, franchising and lifestyle brands. Consumer Capital Partners also engages in modern channels of giving across a broad spectrum of contemporary causes. To learn more about CCP, please visit www.consumercp.com.

Contacts:

Media
ICR
Kristina Jorge
646-277-1234
kjorge@icrinc.com

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