NEW YORK - July 1, 2013 // PRNewswire // - RadioShack Corporation (NYSE: RSH) on Saturday opened the doors of the first store showcasing a number of the features that will be part of a new generation of stores to be rolled out in locations throughout the United States and internationally over the next several months.
Located at 2268 Broadway at 81st Street in Manhattan's Upper West Side, the store aims to attract tech-hungry shoppers who will find a new level of products, service and excitement in a store that makes the buying experience fun. The store features:
"I am very excited about this store, which brings the essence of our new 'RadioShack: Let's Play' branding to the heart of Manhattan, and I am also thrilled about the support and very positive reactions of our neighbors," said Joe Magnacca, chief executive officer of RadioShack Corporation. "Our goal at RadioShack is to make our iconic brand relevant to new segments of the consumer market, while reinforcing our commitment to the strong and loyal base of customers who have known RadioShack for many years. We know that all of these consumers like technology when it makes their lives simpler, but they love technology when it make their lives fun."
Over the next several weeks, RadioShack plans to open a variety of different store configuration prototypes in the New York metropolitan area, as well as in New Jersey and Texas. The configurations will be customized based on locations, local buying patterns and neighborhood needs. Key learnings from each of the newly configured stores will serve as the foundation for future retrofits and remodeling of many of RadioShack's 4,300 stores throughout the United States.
"We have pre-tested with consumer panels a number of the concepts that are rolling out in the 2268 Broadway store, and we know that consumers are excited about them," Mr. Magnacca said. "But based on my nearly 30 years in retail I know that the proof of concept always comes when shoppers begin exploring the stores, and that the evolution of the shopping experience never ends. We will fine-tune the concepts people are seeing here today, and by making the experience a fun one for the consumer, with the right mix of products, placement and price, we expect be able to build the trajectory of RadioShack's growth and profitability."
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile technology products and services, as well as products related to personal and home technology and power supply needs. RadioShack® offers consumers a targeted assortment of wireless phones and other electronic products and services from leading national brands, exclusive private brands and major wireless carriers, all within a comfortable and convenient shopping environment. RadioShack employs approximately 30,000 knowledgeable and helpful sales experts globally. RadioShack's retail network includes more than 4,300 company-operated stores in the United States, 270 company-operated stores in Mexico, and approximately 1,000 dealer and other outlets worldwide. For more information on RadioShack Corporation, please visit www.radioshackcorporation.com; to purchase items online, please visit www.radioshack.com. RadioShack® is a registered trademark licensed by RadioShack Corporation.
SOURCE RadioShack Corporation