ST. LOUIS (July 1, 2013) — Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, announced today that it will open a highly anticipated newly imagined store in Garden City, New York at Roosevelt Field® on July 12. The store is enhanced with innovative technology to provide a richer, more interactive experience for Guests. The new design received rave reviews when it was introduced in six U.S. markets in the fall of 2012. Overall sales in these locations have exceeded expectations. Based on these results, Build-A-Bear Workshop plans to open 20-25 newly designed locations in North America in 2013.
“At Build-A-Bear Workshop, we are continually innovating to provide breakthrough experiences and products for today’s generation of tech-savvy Guests,” said Maxine Clark, founder of Build-A-Bear Workshop. “We are thrilled to bring our newly imagined store to Roosevelt Field and look forward to having fun and making memories with our Guests.”
Roosevelt Field is owned and managed by Simon Property Group. “We are excited for Build-A-Bear Workshop to bring its newly designed store concept to Roosevelt Field,” said Maria DiLeo, Director of Marketing, Roosevelt Field. “As a leader in the interactive retail space, Build-A-Bear Workshop is providing a special destination to Roosevelt Field that we know our families will enjoy for years to come.”
Guests who visit the new store will see a noticeable change to the company’s trademarked stuffed animal-making experience including:
Through these interactive elements, Guests can personalize the bear-making process and have a different experience each time they visit. The store includes a number of technology platforms that enable Build-A-Bear Workshop to continue to update the store experience. Similar to how one might download a new app to a mobile device, the company is able to update the stations inside the store with interactive experiences that are relevant to certain product launches and seasons.
For more information, visit the company’s award-winning website, buildabear.com® and take a virtual tour of the new store at http://bit.ly/QAoJqJ .
Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, has created a newly imagined store design that merges the love of a teddy bear with the best of technology. In 2012, the company opened six newly imaged stores in select markets across the U.S. The newly imagined store received the Digital Signage Expo 2013 Award of the Year and a Gold Apex Award in Retail. In 2012, the store received Retail TouchPoints Customer Engagement Award for in-store experience and was the first brick and mortar store to receive the WiredTrust Socially Safe Seal. By 2014, the company expects to refresh 40 to 50 locations with either full or partial elements of the new design format. To learn more about the newly imagined Build-A-Bear Workshop store, take a virtual tour at http://bit.ly/QAoJqJ.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, and Build-A-Dino® stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world website at bearville.com™. The company was named to the FORTUNE 100 Best Companies to Work For® list for the fifth year in a row in 2013. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $380.9 million in fiscal 2012. For more information, call 888.560.BEAR (2327) or visit the company's award-winning website at buildabear.com®.
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Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.
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