Sonny’s Annual Pitmaster Showdown

Customers Vote on Best New Sandwich Entrees from three Sonny’s Pitmasters

July 08, 2013 // // WINTER PARK, Fla. - It’s time for a showdown.

Three top Sonny’s Real Pit Bar-B-Q® pitmasters are putting their considerable talents to the test in Sonny’s annual Pitmaster Showdown. The results are three mouth-watering sandwich entrees created especially for the competition.

The showdown winner will be decided by customers who vote for their favorite sandwich entree being featured at participating Sonny’s restaurants for a limited time only, ending August 25.

“Great barbecue is all about flavor and tradition coming together to create a memorable and satisfying dining experience,” said Brandon Manly, Sonny’s COO. “But it’s also about combining authentic barbecue staples to create great new taste sensations. These three featured sandwich entrees do just that.”

The Triple Threat starts with smoked turkey, pulled chicken and bacon. Add American cheese and BBQ ranch on the toasted bun, and you’ve got a masterpiece from Pitmaster Amy Frantz from Sonny’s Pensacola, Fla., franchise.

The Smokin’ Gun combines brisket, sausage, banana peppers, onions and sweet mustard BBQ sauce on a toasted bun that is sure to finish off even the most sizeable appetites. Pitmaster Wayne Lindsey from Sonny’s Panama City Beach, Fla., franchise is ready to reload when you are.

The Sweet Carolina borrows from Carolina tradition by stacking coleslaw on pulled pork with sweet mustard BBQ sauce on a toasted bun. The sweet creation comes from Pitmaster Melvin Dankins from Sonny’s Atlanta franchise.

But the real winners are Sonny’s customers who can enjoy the limited-time offer on the three sandwich entrees for $6.99 or $7.99. Customers are encouraged to vote on the Pitmaster Showdown website ( for their favorite sandwich to be become a permanent menu item.* Those who vote for the eventual winning sandwich will receive a voucher for a free Big Deal Combo.

About Sonny’s Real Pit Bar-B-Q®

With 126 locations throughout the southeast, Sonny’s Real Pit Bar-B-Q® is one of the largest and most popular barbecue restaurant companies in the country. Headquartered in Winter Park, Fla., the restaurants employ more than 6,700 people. Sonny’s was founded by Floyd “Sonny” Tillman in 1968 in Gainesville, Fla. Just as it was then, today Sonny’s trademark is serving up great, slow-cooked food fast and friendly. In 1991, Robert Yarmuth, a longtime Sonny’s franchisee from Kentucky, purchased the Sonny’s chain and today serves as Sonny’s chairman and CEO.

*No purchase necessary. Void where prohibited. Participants must be 13 years of age or older to enter and win. Voting begins July 1, 2013 and ends on September 1, 2103. One vote per valid email address. Sandwiches available for a limited time only.

SOURCE Sonny’s Real Pit Bar-B-Q®


Robert Perez
CBR Strategic Communications



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