TAMPA, FLA (July 1, 2013) - World of Beer (WOB), a thriving beer-centric tavern boasting an extensive collection of brews from around the globe, is excited to announce a partnership with Samuel Adams, the classic American brewery, beginning July 1st. This will be in celebration of the legacy and culture of Samuel Adams as an American brand, with World of Beer locations participating nationwide in the ‘Great American Beer-Cation.’ The program will continue through the entire month of July, ending on the 31st.
Throughout this celebration at World of Beer, participating locations will offer eight specially selected beers from the Samuel Adams portfolio. Loyalty members will be given a punch card and, after trying these eight different brews, will be entered to win a trip for two to the Great American Beer Festival. There will be an official announcement of the winner on Friday, Aug. 9th.
“Samuel Adams is a great brand that has brought so much to the American craft beer culture,” said Beth Tierney, Director of Marketing at World of Beer Franchising, Inc. “To be able to partner with them is an honor, and to be able to provide our loyalty members with this opportunity is just as exciting.”
World of Beer admires and appreciates the passion and culture that Samuel Adams has established since its inception in 1984. The culture of Samuel Adams has been unwavering, and their signature Boston Lager® has become a household name in American beer.
The Great American Beer Festival was founded in 1982 and has been growing ever since. It now represents the largest collection of U.S. beer ever served, in a public tasting event plus a private competition. This year, the event takes place Thursday, Oct. 10 – Saturday, Oct. 12 at the Colorado Convention Center in Denver.