DALLAS - July 9, 2013 // PRNewswire // - 7-Eleven, Inc. has choreographed a super-cool celebration to mark its 86th birthday Thursday, July 11 (that's 7/11, btw), better known by fans of its popular frozen drink as Free Slurpee® Day. Big things are in store and online for the festivities:
"I have loved Slurpees since I was a kid," said Reed. "I'm really excited that this year I get to celebrate 7-Eleven's birthday by throwing them a birthday party."
"7-Eleven Day, July 11, occurs at the approximate midpoint of summer and the Slurpee season when summer fun is in high gear. It also marks a milestone for 7-Eleven when we raise a collective Slurpee toast and dance a crazy dance to celebrate our birthday and all things 7-Eleven," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "We promised #Awesummer this year with more fun, more free stuff and more surprises, and summer is far from over. There's lots more to come."
July 11 marks the day that the world's No. 1 convenience retailer celebrates its many milestones. 7-Eleven, the world's first convenience store, began its run in the summer of 1927 when a Southland Ice Company employee started selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, "convenience" has become big business. The small ice company has grown into a major international retailing chain with approximately 10,100 7-Eleven stores in North America and more than 50,700 stores worldwide.
7-Eleven has celebrated its birthday on July 11 for decades, but it wasn't until its 75th birthday in 2002 that its stores began hosting birthday parties coast-to-coast with free Slurpee drinks for its customers.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas,7-Eleven operates, franchises or licenses more than 10,100 7-Eleven® stores in North America. Globally, 7-Eleven has some 50,700 stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, #3 in Forbes magazine's Top 20 Franchises to Start; #2 in Franchise Times Top 200 Franchise Companies. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail" and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
SOURCE 7-Eleven, Inc.