Multi-platinum Recording Artist and Television Personality Nick Lachey Serenades Wendy's® New Pretzel Bacon Cheeseburger with Fans' Love-Filled Tweets

Lachey Joins America's Adoration for New Pub-Style Cheeseburger with "Pretzel Love Songs"

DUBLIN, Ohio - July 8, 2013 // PRNewswire //  - It was love at first bite for multi-platinum recording artist and television personality Nick Lachey, who celebrated his own adoration for Wendy's new Pretzel Bacon Cheeseburger at an exclusive, live event at a local Wendy's restaurant on 259 West 34th Street in New York City on July 8.

As part of Wendy's marketing campaign for the new Pretzel Bacon Cheeseburger, Lachey celebrated customers' love by choosing his favorite, most love-filled social media posts using the hashtag #PretzelLoveSongs and sang them to a national online audience. He also sang two of his hit songs, "I Do" from 98 Degrees, and "This I Swear" from Lachey's debut solo studio album "SoulO."

The general public was able to watch a live stream of the event on Wendy's Facebook page to listen to Nick Lachey sing his favorite Tweets celebrating the Pretzel Bacon Cheeseburger.

"I was amazed at all the excitement surrounding the new Pretzel Bacon Cheeseburger," said Lachey. "I had a great time transforming the fans' 'pretzel love' into musical lyrics. I've definitely been converted to an ultimate Pretzel Bacon Cheeseburger fan."

Wendy's "Pretzel Love Songs" is a new, social-by-design digital program that amplifies the overwhelmingly passionate social chatter about the new Pretzel Bacon Cheeseburger. To participate, customers are encouraged to try the Pretzel Bacon Cheeseburger and then, using the hashtag #PretzelLoveSongs, Tweet and post about how much they love it. Each week, Wendy's will turn the most creative posts into love song lyrics, scored and sung by professional musicians and vocalists. Lachey will sing his favorite posts from the campaign for the Pretzel Love Songs finale video in August.

For the fact sheet, videos, photos, advertisements and more information about Wendy's Pretzel Bacon Cheeseburger, visit http://pretzelbaconcheeseburger.aboutwendys.com/.

About Wendy's Company

The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 27 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or www.wendys.com.

Media Contacts:

Denny Lynch
614-764-3553
Denny.Lynch@wendys.com

Janna Chapman
404-879-9159
Janna.Chapman@ketchum.com

SOURCE The Wendy's Company

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Big O Tires, LLC
With more than 50 years in the tire and automotive maintenance industry, Big O TiresĀ® is proud to be a world-class leader.
HYPOXI
Operated in studios across the globe, HYPOXI is proven not only to be an effective weight loss solution for men and women, but is also a popular...
Oxi Fresh
OXI FRESH is a GREEN Carpet Cleaning Franchise and one of Entrepreneur's "101 Best Franchises to Run From Home." Excellent recurring...
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
Learning Express
Learning Express is the nation's leading specialty toy store franchise - dedicated to providing toys that encourage learning through play, a...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)