Smoothie King Debuts Pure Recharge™ Smoothie, a Natural Alternative For Clean, Sustainable Energy
Naturally Caffeinated Smoothie Offers Real Energy for Real People, Inspiring #NeedaRecharge Campaign and Sweepstakes
NEW ORLEANS - July 10, 2013 // PRNewswire // - Smoothie King Franchises, Inc., the premier smoothie bar and nutritional lifestyle center, has unveiled the addition of a new menu item to its family of functional, better-for-you products, the Pure Recharge Smoothie. Formulated with whole coffee berry (the fruit around traditional coffee beans), green coffee bean, Vitamin B12 and gingko biloba, Pure Recharge offers a naturally caffeinated, crash-free boost for any day that might 'need a recharge.' An alternative to the abundance of artificial ingredients found in most energy products targeting extreme athletes and daredevils, Pure Recharge is real energy for real people.
"For forty years we've helped people be good to themselves by offering delicious, nutritious products that fuel good health," said Tom O'Keefe, COO and president, Smoothie King. "The Pure Recharge Smoothie provides our guests with healthy, natural energy to help get them through their busy day, everyday. It's real energy for real people who juggle jobs, families and getting it all done. Without relying on the synthetic and counter-productive ingredients often associated with energy drinks, we created a product that provides sustainable and nutritious energy."
Available in two refreshing flavors, Strawberry and Mango Strawberry, and coming in at under 260 calories for a 20 oz size, Pure Recharge was carefully crafted to offer clean, sustainable energy using naturally invigorating ingredients. Packed full of strong antioxidants and raspberry ketones, the new smoothie helps to enhance focus and promote healthy weight management with no artificial flavors or coloring. Pure Recharge will also be available as a dietary supplement in shot format.
To support the launch, Smoothie King is kicking off an integrated social campaign celebrating the everyday moments where regular people need a recharge of energy. From toddler tantrums to tiring traffic, the Smoothie King community will be encouraged to share images of their 'everyday extreme' either on Instagram using hashtag #NeedaRecharge, or uploaded to Smoothie King's Facebook page. Each week of the four-week campaign, five fans who supply photos will be selected to receive a $100 Smoothie King gift card. At the close of the campaign, one of those fans will also win the Ultimate Recharge—a $1,000 prepaid credit card to create their own special getaway to recharge their energy. Images will be shared throughout the campaign in a special Facebook image gallery.
#NeedaRecharge will kick off July 10 and run through August 7.
For more information, please visit www.smoothieking.com, become a fan on Facebook at www.facebook.com/SmoothieKing or follow us on Twitter at @SmoothieKing. To find out more about franchise opportunities at Smoothie King, please visit http://www.smoothiekingfranchise.com/.
About Smoothie King, Franchises Inc. // SK USA, INC.
Smoothie King Franchises, Inc. is a privately held; New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King® offers guests the original nutritional fresh-blended smoothie and healthy retail products, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King® opened its first store in 1973 and started as the first franchised smoothie bar/health food store in the United States in 1989. Smoothie King® currently has approximately 600 units operating in 32 states, the Caymans, the Republic of Korea and Singapore. In 2012, Smoothie King® was ranked no. 1 by Entrepreneur magazine in the juice bar category for the 19th year, no. 104 overall on the 2013 Franchise 500 list, and no. 21 on the QSR Global 30 list. Visit www.smoothieking.com; engage on Facebook www.facebook.com/SmoothieKing; follow us on Twitter at http://twitter.com/smoothieking.
Saeger Media Group
SOURCE Smoothie King Franchises, Inc.
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