MADISON, NJ - (Marketwired - Jul 11, 2013) - Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, announced today that in the first half of 2013 its proprietary LeadRouter(SM) lead management system delivered 1.56 million leads to its affiliated brokers and sales associates, an increase of 27% from 1.23 million during the same period in 2012. This is a record performance for any six-month period since LeadRouter's launch in 2004.
Realogy has more than 239,000 independent sales associates doing business in 102 countries around the world under the renowned brands of Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby's International Realty® -- including offices owned by Realogy's brokerage subsidiary, NRT LLC.
"This unprecedented LeadRouter growth speaks volumes about the strength of the current housing market as well as our brand-level web-marketing strategies," said Alex Perriello, president and CEO of the Realogy Franchise Group. "Since its inception, the LeadRouter system has demonstrated our ongoing commitment to help our franchisees and their agents be more effective when responding to online consumer inquiries."
LeadRouter was introduced as the first Web-based product of its kind and is exclusively available only to Realogy-affiliated brokers and agents. LeadRouter captures leads from both homebuyers and sellers and forwards them instantly as a voice, text and/or email message to agents' mobile devices, enabling them to respond to consumer inquiries within minutes of receiving the request.
The LeadRouter platform distributes leads from more than 20,000 offline and online sources, including Realogy's brand websites and listing distribution partners. LeadRouter's intelligent routing and customizable business rules enable brokers to manage all of their incoming leads through a single, integrated platform according to their individual management preferences.
LeadRouter has enhanced mobile versions, optimization for iPad®, and a broad array of technical tools to track conversion rates and marketing return-on-investment based on lead source, marketing campaign and customer type, allowing agents to continuously fine-tune their business decisions related to online marketing expenditures in real time.
Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising with company-owned residential real estate brokerage operations doing business under its franchise systems as well as relocation and title services. Realogy's brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, NRT LLC, Cartus and Title Resource Group. Collectively, Realogy's franchise system members operate approximately 13,600 offices with 239,000 independent sales associates doing business in 102 countries around the world. Realogy is headquartered in Madison, N.J.