EDGE BOARDSHOP and Franchise Beacon Join Forces

EDGE BOARDSHOP of Dana Point, CA and Franchise Beacon of Irvine, CA form an alliance to launch a new retail franchise concept.

Dana Point, CA, July 12, 2013 - (PR.com) - EDGE BOARDSHOP has been open in Dana Point, CA since 2011. They have spent the last 2.5 years perfecting their business model and establishing themselves as the leader in the international longboard skateboard retail market.

Now, owners Mike and Maureen Bornstein are ready to bring their business to the next level. “After the success we have seen in the longboard industry, we've received an overwhelming amount of inquiries from individuals wanting their own EDGE store,” Mr. Bornstein said. “While we considered additional company owned locations, we know that by offering this business opportunity to other qualified people, we could expand quicker and further strengthen our position in the industry.” By taking advantage of the franchise model, the Bornstein’s will have the ability to expand rapidly and to fuel the growth of their unique brand and offering across the country. In order to expedite the creating and marketing of the franchise concept, EDGE BOARDSHOP has teamed up with franchise consultant team Franchise Beacon and Franchise Marketing Systems.

"We chose Franchise Beacon because of their extensive knowledge in franchising. Additionally, Michael and Charles have incredible energy, creativity and are take charge managers that are very enthusiastic about the EDGE BOARDSHOP concept. It has been a pleasure working with them and I know that we have assembled quite a dream team to grow the company."

“When we saw Edge, we knew we were looking at a winner,” said Franchise Beacon’s President, Michael Peterson. “Their ability to impact the longboard sport so quickly, strongly, and from only one location spoke volumes about both the strength of the brand and of Mike’s leadership. We are very excited to represent them and help bring them to franchise market”.

Franchise Beacon offers a unique, personalized approach to outsourced franchise development that remains unmatched by any other firm in the industry, he noted.

In addition to helping Edge Boardshop design and implement its expansion strategy, Franchise Beacon also assists clients in preparing feasibility studies, strategic planning, business plans, legal documents, operations manuals and marketing materials.

Business owners can learn more about Franchise Beacon and its strategic management process and The Edge Boardshop franchise opportunity by visiting www.franchisebeacon.com or calling 888-886-6578.


Franchise Beacon
Michael Peterson



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