July 11, 2013 – (KANSAS CITY, Mo.) – Franchise Business Review announced today that United Country Real Estate ranked #2 of all real estate franchises and #26 in all categories in the nation for the 2012 Franchisee Satisfaction Awards. This ranking is part of a national project that looks at franchisee satisfaction of the country’s most popular franchise companies.
Based on a survey of more than 26,000 franchisees representing more than 350 franchise brands, the 2013 award winners represent a variety of franchise concepts and industries. Now in its 8th year, the “FBR50” is the only awards program to rank companies based solely on actual franchisee satisfaction.
“The Franchisee Satisfaction Awards are among the most meaningful to all of us at United Country, as they highlight our commitment to our core value of providing the industry-leading services, marketing, technology, training and support for each of our United Country family members,” said Dan Duffy, chief executive officer of United Country Real Estate. “Year after year our franchisee satisfaction ratings have remained among the highest of any franchise system, regardless of business category. We are proud of that accomplishment and will always strive to continue providing even more value to our affiliates each year.”
To compile the honorees for this year’s list, Franchise Business Review surveyed more franchisees at more franchise brands than ever before. Two hundred brands (50 in each size category) will be recognized with satisfaction awards—45 more than last year.
“These franchisors truly understand the importance of surveying their operators. If franchisees aren’t happy, they won’t validate your system, and you won’t sell franchises—it’s really that simple,” said Franchise Business Review president Michelle Rowan.
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics.
“One of the best ways to know if a brand is really as good as it says is to look at a brand’s franchisee satisfaction data,” Rowan said. “Not all brands survey their franchisees but those who do offer a wealth of information on a franchise’s leadership, training and support, franchise model, and financial outlook.”
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at 603-433-2270. Visit FBR50.com or FranchiseBusinessReview.com for more information.
United Country Real Estate is the largest fully integrated network of conventional and auction real estate professionals in the United States and Latin America. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites (more than 3,500 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs and third-party lifestyle magazines with national distribution , an extensive buyer database and other national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.
2820 NW Barry Road, Kansas City, MO 64154
SOURCE: United Country