Jamba Juice Soars To New Heights With "Disney's Planes"
Collaboration With Disney Reinforces Companies' Shared Commitment To Kids' Health And Nutrition
EMERYVILLE, Calif. - July 16, 2013 // PRNewswire // - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, announced today its first major theatrical motion picture promotion with The Walt Disney Company for the release of "Disney's Planes," an action-packed 3D animated comedy adventure, slated to glide into theaters this summer. Jamba Juice® is the U.S. exclusive Quick Service Restaurant (QSR) and beverage provider chosen to participate in promotional activities for the movie's release.
Disney was the first major media company in 2006 to adopt a healthy eating program, working with brands that encourage nutritious, minimally-processed whole foods vital to supporting the health and well-being of kids, parents and families. With a like-minded objective, Jamba Juice created the Jamba Kids™ platform to support children's nutrition needs as part of its mission to inspire and simplify healthy, active living for the whole family. The development of Jamba Kids smoothies and food pairings was guided by Jamba Juice's Healthy Living Council, comprising nationally renowned registered dietitians. Each smoothie contains 2.5 servings of fruits and/or vegetables, and the food pairings provide a serving of whole grains and are an excellent source of protein.
"Both Disney and Jamba Juice understand the challenges faced by parents regarding their family's health and are deeply committed to bringing awareness and solutions for better kids' nutrition," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "As a brand that has been proudly committed to inspiring and simplifying healthy living for more than 20 years, Jamba is excited to align with Disney's high standards of nutrition, making our unique collaboration not only fun, but also very meaningful."
Jamba Juice will promote the film nationally across all of its participating retail stores with three limited edition collectible cups with the purchase of a Jamba Kids smoothie. A fun way to enjoy Jamba Kids smoothies, the "Disney's Planes"-themed cups feature the film's characters: Dusty, Ripslinger and El Chupacabra.
"'Disney's Planes' is a fun, action-packed summer comedy for the whole family," said Don Gross, vice president of global promotions, Disney. "We're committed to working with companies like Jamba Juice to provide positive family experiences for movie fans—both in and out of the theater."
"Disney's Planes" arrives in theaters on Friday, August 9, 2013. The limited edition "Disney's Planes" collectible cups will be available in participating Jamba Juice stores beginning July 30, 2013 until September 15, 2013, or while supplies last. For more information, please visit the Jamba Juice website.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2013, there were 820 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
About "Disney's Planes"
"Disney's Planes" is an action-packed 3D animated comedy adventure featuring Dusty (voice of Dane Cook), a plane with dreams of competing as a high-flying air racer. But Dusty's not exactly built for racing—and he happens to be afraid of heights. So he turns to a seasoned naval aviator who helps Dusty qualify to take on the defending champ of the race circuit. Dusty's courage is put to the ultimate test as he aims to reach heights he never dreamed possible, giving a spellbound world the inspiration to soar. "Disney's Planes" takes off in theaters on Aug. 9, 2013. For more information, check out Disney.com/Planes, like us on Facebook: facebook.com/DisneyPlanes and follow us on Twitter: twitter.com/DisneyPictures.
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