Century 21 Real Estate Activates “Search by School” Function

Users Can Now Choose A Specific School Then View Nearby Homes For Sale

July 18, 2013 // Franchising.com // PARSIPPANY, NJ - Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced that its consumer website, century21.com, has added a “search by schools” function to further personalize the online task of finding homes for sale. Users can create listing alerts with schools as one of their search criteria and receive email alerts when homes in their desired school districts go on the market.

“Selecting the right school is an important part of the decision to buy a home. We have now made the search easier by delivering data to consumers precisely as they want it,” said Bev Thorne, Century 21 Real Estate LLC Chief Marketing Officer. “Our school search feature represents another proof point in our commitment to being on an online leader of real estate information, and to delivering superior user experiences.”

When visitors go to century21.com, they can use the “search by schools” function to find schools by location: 1) in a state 2) county, 3) city, or 4) near a street address. Users can also get a list of top rated schools or further refine the school data by student-teacher ratios, grade levels, public, private, or charter school types. They can also use geographies in the search process along with our other screens for price, property features, maps, keywords, and more.

“Real estate consumers who come to our site have data-driven agility to engage with all of the resources we provide like this school search enhancement,” added Thorne. “We recommend that buyers speak to their CENTURY 21 agent about the school search data to gain additional insights from their agent’s local expertise.”

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (century21.com) is the franchisor of the world's largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,100 independently owned and operated franchised broker offices in 74 countries and territories worldwide with more than 100,000 sales professionals. Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

©2013 Century 21 Real Estate LLC. All Rights Reserved CENTURY 21® and the CENTURY 21 Logo are Registered Trademarks Owned By Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.. Each CENTURY 21 Office is Independently Owned and Operated.

SOURCE: Century 21 Real Estate LLC

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