Sublime Doughnuts Enters Exclusive Partnership with "World Franchise Associates" for Franchise Development in the Middle East

Atlanta’s Sublime Doughnuts Recently Began Franchising and Enters International Arena

ATLANTA - July 17, 2013 - (BUSINESS WIRE) - Sublime Doughnuts, Atlanta’s gourmet doughnut bakery with a full selection of fresh-baked doughnuts, pastries, and coffees, has entered into an exclusive partnership with World Franchise Associates (WFA), an international franchise development company assisting franchisors in entering new markets through country, regional and multi-unit franchise partners. The partnership was created to enhance Sublime Doughnuts franchise development in the Middle East, including United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, Lebanon, Jordan, Iraq and Kurdistan, Egypt, Libya, Morocco, Tunisia and Algeria, Pakistan, India, Turkey and Kazakhstan.

The Sublime Doughnut and World Franchise Associates partnership follows on the heels of the company’s recent announcement to begin franchising, which domestically includes focusing on the Southeastern United States over the next five years. The company opened its first franchised unit in Bangkok, Thailand in February of 2012. Recently, Sublime Doughnuts partnered with Atlanta Franchise Group to assist Sublime expand through franchising. For more information on Atlanta Franchise Group, please log onto www.atlantafranchisegroup.com.

"Sublime Doughnuts has been enormously successful because we have a sound business strategy that since day one of opening has proven itself based on revenues by exceeding every expectation -- and, of course, our innovative taste combinations combined with baking finesse,” said Sublime Doughnuts owner Kamal Grant. “With our franchising strategy in place and the WFA partnership, we are now poised for domestic and international growth with those owners who possess the business acumen to preserve the integrity of the Sublime Doughnuts’ brand.”

About Sublime Doughnuts

Sublime Doughnuts was created by Kamal Grant in 2008 with his first store in Atlanta’s eclectic Midtown neighborhood where he created what has become an Atlanta foodie paradise. Kamal honed his craft as a baker in the United States Navy, the Culinary Institute of America, the American Institute of Baking and as an intern with renowned Chef Keegan Gerhard at the Windsor Court Hotel. Sublime Doughnuts has earned national accolades with Food & Wine list of “2012 Best Doughnuts in America;” Bake Magazine named Sublime Doughnuts “America’s Best Bakery of 2012”; and their “out-of-the-ordinary ring of fried dough” landed them on US News & World Report’s “America’s Best Doughnuts” in 2013.

Sublime Doughnuts currently offers franchise opportunities domestically and internationally to well-qualified investors through Atlanta Franchise Group, LLC. For more information, call Atlanta Franchise Group at 404-273-0229 or log onto http://sublimedoughnuts.com/franchising.php.

About World Franchise Associates

World Franchise Associates (WFA} organizes international forums and conventions targeting investors seeking country master and area-development franchise rights. WFA also publishes World Franchise Review and Middle East Franchise Review magazines and is a member of the International Franchise Association (IFA) and National Restaurant Association (NRA). In addition, World Franchise Associates is the founder of the Middle East & North Africa Franchise Association. For more information, please log onto www.worldfranchiseassociates.com or their brand portfolio site located at www.worldfranchisecentre.com.

Contacts:

Bookman Public Relations
Ellen Bookman
770-713-3408
ellenbookman@att.net

Atlanta Franchise Group
Spencer Reid
404-273-0229
spencer@atlantafranchisegroup.com

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