New Jamba® Loyalty System Provides Simplified Use and Tracking of Rewards for Consumers
EMERYVILLE, Calif.--(BUSINESS WIRE)--Jul. 22, 2013-- Jamba Juice Company (NASDAQ; JMBA), a leading healthy, active lifestyle brand announced today that it has selected Spendgo to power the national launch of the new Jamba loyalty program. Having completed a successful test of the Spendgo solution in over 30 locations, the program, "My Fruitful Rewards™," will be launched in Q1 2014 in most US locations, allowing guests to register and earn rewards by simply typing their phone number into an easy-to-use touchscreen at the point of sale.
Using the latest in web, mobile, and touchscreen technology, Jamba Juice guests register for My Fruitful Rewards at the store or online and immediately begin earning on all beverage and food purchases. Once the customer has earned enough points for a reward, they are messaged in real-time at the point of sale with the option to use their award then or save it for a future visit.
Spendgo's solution provides several key pieces of functionality to Jamba's loyalty solution, including ease of registering, enabling custom rewards based on individual purchase behavior, and the ability to segment and derive insights for future programs.
"My Fruitful Rewards is the type of program Spendgo was created for," said Ivan Matkovic, CEO, Spendgo. "Jamba's guests are valued customers, and with the Spendgo solution, they can be rewarded in a fast, intuitive way as they make Jamba Juice a greater part of their everyday life."
Jamba Juice senior vice president and chief brand officer, Julie S. Washington added, "While there are a wide variety of companies who claim to offer a loyalty solution, none could offer the combination of integration ease, line-item awarding, behavioral targeting, and powerful customer engagement that Spendgo does, and which is so critical for our guest loyalty efforts." Spendgo and Jamba Juice will continue the program development, adding a variety of fun and engaging rewards throughout the year, allowing bonuses on a wide variety of menu items.
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2013, there were 820 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
Founded in 2010, Spendgo provides the most robust omnichannel loyalty solution for restaurants and retailers, connecting directly to nearly every POS with no expensive or complex integration. Unlike card-based or coalition programs, Spendgo provides the business the ability to reward on the purchase of specific items or categories, at a fraction of the price or effort of other solutions. Customers are provided a virtual hub to access digital copies of each receipt, loyalty cards and deals/promotions, and are rewarded in near real-time, with dynamic messaging at the Spendgo Terminal screen, without complicated staff training or waiting. For more information, please visit Spendgo at www.Spendgo.com.
Source: Jamba Juice Company
Mike Fuccillo, Dir. Corporate Communications