STAMFORD, Conn.--(BUSINESS WIRE)--Jul. 22, 2013-- Westin Hotels & Resorts and Aromatherapy Associates announced today a global partnership to introduce signature branded experiences at all Heavenly Spas by Westin. Propelled by a growing demand for premium, personalized services, Westin's partnership with Aromatherapy Associates includes four signature treatments using uplifting essential oils and techniques based on how each guest wants to feel. Additionally, Aromatherapy Associates will serve as the official retail partner for Heavenly Spa by Westin, allowing guests to enhance their mental and physical well-being after they check out.
The foundation for the new Aromatherapy Associates experiences is the "How do you want to feel?" wellness wheel, developed specifically for Heavenly Spa by Westin. Spa therapists will use the guest's response to that question to select essential oils, ranging from Relax to Renew - as well as techniques, music and recommendations to achieve highly-targeted results. Based on research that shows people visit spas for psychological reasons in addition to physical ones, all of the signature treatments at Heavenly Spa by Westin harness therapeutic properties that work to improve physical, mental and emotional well-being.
"By partnering with Aromatherapy Associates, Westin is able to provide its guests with an elevated spa experience that physically restores and emotionally uplifts, ensuring that they leave feeling better than when they arrived," said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood.
"We are delighted to be collaborating with such a well respected spa partner to create a very modern spa experience. All of our treatments and products are designed to deliver immediate results, so the new concept is totally in line with our ethos. We're excited to work closely with the team to see this flourish,"said Geraldine Howard, Co-founder & President, Aromatherapy Associates.
The Heavenly Spa by Westin footprint continues to expand globally, with 34 spas around the world in leading destinations ranging from Maui to Fiji, Cancun, Hyderabad and Beijing. This year, Westin will add nine new Heavenly Spas including The Westin Resort Nusa Dua in Indonesia, The Westin Haikou in China and The Westin Singapore Marina Bay, which join the newly opened Westin Diplomat in Florida and The Westin Lagunamar Ocean Resort in Mexico. Each Heavenly Spa by Westin features premium facilities, delicious and nutritious SuperFoodsRx menu items and professional spa treatments designed to awaken the senses, enhance performance and elevate mood.
Each Heavenly Spa features signature Aromatherapy Associates treatments as well as unique offerings customized to the individual property. Signature menu items featured at all Westin Heavenly Spas include:
Westin's partnership with Aromatherapy Associates joins a host of initiatives recently introduced by Westin Hotels & Resorts that have been designed with the guests' well-being in mind. Most recently, Westin partnered with New Balance to provide footwear, apparel and fitness program content to guests at any property worldwide through an innovative, exclusive product loan program.
For more information on Westin Hotels & Resorts, please visit www.westin.com or www.facebook.com/Westin. Follow Westin on Twitter, @Westin. For additional information on Aromatherapy Associates, please visit www.aromatherapyassociates.com.
Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services - like the Heavenly Bed, delicious SuperFoods and WestinWORKOUT studio - have been designed with the guests' well-being in mind. Westin hotels, with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,146 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.
For more than 30 years Aromatherapy Associates, a truly British brand, has been specialising in harnessing the natural healing powers of the finest natural ingredients, purest extracts and essential oils and, combined with many years of experience as therapists, they have seen first-hand how essential oils have effectively enhanced the state of people's physical, mental and emotional wellbeing. The renowned and award-winning products and treatments have transformed the aromatherapy experience into something highly effective, luxurious and exceptional, and are now available in leading spas across 45 countries, including at their flagship Boutique & Treatment Rooms in Knightsbridge, London.
Source: Starwood Hotels & Resorts Worldwide, Inc.