The Dairy Queen® System Predicts a Blizzard of Miracles on August 8

Eighth Annual DQ® Miracle Treat Day to Benefit Children’s Miracle Network Hospitals®

July 26, 2013 // Franchising.com // MINNEAPOLIS – Join Children’s Miracle Network Hospitals® (CMN Hospitals) and participating Dairy Queen® locations throughout the U.S. and Canada in celebrating the 8th Annual DQ® Miracle Treat Day on Thursday, August 8. During this event, $1 or more from every Blizzard® Treat sold will be donated to CMN Hospitals, which raises funds to help save and improve the lives of kids treated at 170 children’s hospitals across the U.S. and Canada. In addition, for every person who RSVPs via Facebook to Miracle Treat Day, American Dairy Queen Corporation (ADQ) will donate an additional $1 to CMN Hospitals, up to $50,000.

“The Dairy Queen system has been a proud supporter of CMN Hospitals since 1984,” said John Gainor, president and CEO of International Dairy Queen, Inc. (IDQ). “Year-round our franchisees are involved with CMN Hospitals. Miracle Treat Day is a fantastic time for all of us to come together and make a difference in the lives of children in our local communities.”

Last year, Dairy Queen operators across the U.S. and Canada raised nearly $5 million on Miracle Treat Day for CMN Hospitals. Since 1984, the Dairy Queen system has raised more than $97 million through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives.

In addition, Miss America 2013 Mallory Hagan, a national goodwill ambassador for CMN Hospitals, will serve as this year’s honorary spokesperson for DQ Miracle Treat Day. Miss America titleholders have been involved with CMN Hospitals by visiting member hospitals and helping with fundraising activities, since 1989.

The featured Miracle Treat Day “Blizzard of the Day” will be Oreo®, which is still the most popular Blizzard Treat to date. The Blizzard of the Month for August, the new Tripleberry® Brownie, as well as all other Blizzard Treat flavors, also will be available on Miracle Treat Day.

The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 4.3 million members strong while the DQ Facebook fan page has more than 6.2 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen. Connect with the 8th annual Miracle Treat Day on Twitter using #MiracleTreatDay and follow the DQ system at twitter.com/dairyqueen.

For more information about Miracle Treat Day, visit MiracleTreatDay.com. For more information about the Dairy Queen system, visit DairyQueen.com.

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals® raises funds for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE: American Dairy Queen Corporation (ADQ)

Contact:

Amy Needham
Pierson Grant Public Relations
919-270-9377
aneedham@piersongrant.com
www.piersongrant.com
www.highimpactdigital.com

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