Tossed® Signs 30 Unit Franchise Deal For Middle East & North Africa
New Agreement Will Ignite Fast Casual Salad Concept's Presence Internationally
FT. LAUDERDALE, Fla. July 30, 2013 // PRNewswire // - Tossed®, home of garden fresh salads, hot soups, wraps, grilled panini and sandwiches, today announced the signing of a 30 unit franchise development agreement with Al Sayegh Brothers Trading Company, a multi-national conglomerate, based in the United Arab Emirates. This is the first international master development agreement for Tossed. "We look forward to growing with our new partner and will continue to execute our expansion strategy both domestically and internationally, based on our goals of profitability, as well as sustainability for our franchisees," said A. Michael "A.T." Toroyan, Chief Operating Officer of Tossed Franchise Corporation.
Al Sayegh Brothers Trading Company and one of their many subsidiaries Alsa Foods is a privately-owned corporation with Chairman and CEO Mr. Abdul Jabbar Al Sayegh and Mansour Al Sayegh, a dynamic Director whose companies are focused on growth in electronics, hard and soft goods retail, oil, food services, and export among other interests. Mansour Al Sayegh, will lead the development program with an extremely capable team of executives for its' Tossed franchises.
Mansour, having obtained his undergraduate degree while schooling in Boston enjoyed Tossed as a loyal guest and knows it will be an ideal fit for his company's diversification plans. "We are looking to fully utilize the capabilities of our commissary and are excited to add the Tossed concept to our growing Alsa foods division. We realize their potential and we will initially focus on regionalization of some of the cuisine and the ability to serve guests the highest quality custom offerings prepared quickly at an excellent value. We also see an opportunity to position ourselves and Tossed, as the primary go-to, fresh food, fast casual restaurant concept throughout the Gulf States." said Mansour.
Tossed is known for its diversified menu and modern yet warm minimalist environment. Starting with its New York City location—rated "New York's #1 Salad" by New York magazine—The restaurants' cuisine appeals to those who appreciate the highest quality, freshest fare. Among its well-known items are gourmet salads with over 50 choices of toss-ins, signature dressings, along with an array of hot and cold breakfast and lunch items, including a recently introduced amazing grilled cheese, served on artisan bread.
The Al Sayegh team will feature the company's new eco-friendly prototype design. The look includes soothing, contemporary and nature-inspired colors; warm lighting; comfortable seating options that promote interaction and traditional seating accommodating groups of all sizes.
Al Sayegh anticipates opening its first restaurant within the United Arab Emirates in 2014. "The Al Sayegh family of companies has the financial and operational strength to aggressively expand the Tossed brand throughout MENA," said Jason Chodash, President, Tossed Franchise Corporation. "Their philosophy is centered on building solid relationships and enduring bonds with their customers. This dedication to long-term thinking, exceptional quality, and a complete focus on their customers, are attributes that both Al Sayegh and Tossed value deeply."
"We're enthusiastic that our relationship with Al Sayegh Brothers Trading will allow us to pave the way for the increasing interest from prospective franchisees around the globe," said Brian Chodash, Vice President of Marketing, Tossed Franchise Corporation. "This is a remarkable development for the entire Tossed Family."
Tossed has inspired this sub-set within the fast casual segment, as a leader of made-to-order salads featuring dozens of gourmet ingredients and unique dressings. Tossed also offers hot soups, grilled Panini, sandwiches and wraps, along with an assortment of breakfast items and sweet treats. Tossed has grown from its original location on Manhattan's Park Avenue to include restaurants across the United States. Tossed, based in Fort Lauderdale, Florida, offers franchises to companies and individuals interested in one of the freshest, most exciting concepts in fast casual dining. To learn more about Tossed, go to www.tossed.com.