EMERYVILLE, Calif. - (BUSINESS WIRE) - Jul. 31, 2013 - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, and GENYOUth Foundation, a nonprofit organization dedicated to nurturing child health and wellness through improved nutrition and physical activity, announced today that the organizations have entered into a multi-year partnership agreement that leverages the unique assets and leadership of both organizations to support students across the country. Jamba Juice and GENYOUth share a commitment to the health and vitality of our nation’s youth, and will combine forces to work with schools, community groups and other national organizations to design programs and initiatives, which impact better dietary and physical activity habits in children.
Jamba Juice and GENYOUth’s efforts kicked off in May with a “Team Up For a Healthy Breakfast Challenge” in Pasadena high schools that successfully drove incremental participation in school cafeteria breakfasts. The challenge encouraged students to eat a nutritious breakfast through a fun competition among schools.
“The partnership with the GENYOUth Foundation will accelerate Jamba’s efforts to improve the health of our youth,” said Jamba Juice chairman, president and CEO James D. White. “We look forward to collaborating with them to broaden awareness of the important issue of childhood obesity and to engage leaders of other organizations and the community to create innovative solutions for childhood health.”
Moving forward, Jamba Juice and GENYOUth will come together around other initiatives including regional Town Halls in San Francisco and St. Louis. The Town Halls will bring together leaders across education, nutrition, fitness, and community groups, as well as students and parents, in order to address current health issues and develop solutions at a local level. Jamba Juice will also be supporting GENYOUth’s entrepreneurial pitch and invest program, AdVenture Capital, which rewards grants to students and gives them the opportunity to own change in their schools.
“We’re thrilled to be partnering with Jamba Juice, a company that prioritizes nutrition and physical activity and takes action to recognize the difference students can make in their own schools and communities through healthier choices,” said GENYOUth’s CEO, Alexis Glick.
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2012, there were 820 store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific offerings and promotions, and find a location near them by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba insider at www.JambaJuice.com/insider, liking our page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).
Founded through an unprecedented public-private partnership with National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America’s youth achieve a healthier future. Their flagship program, Fuel Up to Play 60 (FUTP 60), is the largest health and wellness program in schools across the country and is currently active in more than 73,000 schools. Launched with additional partnership support from the U.S. Department of Agriculture (USDA), FUTP 60 encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. GENYOUth and FUTP 60 empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. When youth take action, change can happen. For more information, visit www.GENYOUthFoundation.org
Source: Jamba Juice Company
For Jamba Juice Company
Mike Fuccillo, Director Communications
For GENYOUth Foundation