Jamba Juice Leverages Its Past to Drive Future Growth and Profitability

Jamba Juice Leverages Its Past to Drive Future Growth and Profitability

Jamba® Sees Significant Potential with Blended Whole Food and Juice Expansion

EMERYVILLE, Calif. - (BUSINESS WIRE) - Jul. 30, 2013 - Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand announced today that the Company is reaffirming its plans to expand its recently launched juice platform across its stores. This May, Jamba launched a new line of juices blended with a unique selection of whole foods such as kale, beets, and cucumbers, made available in a handful of select stores including its Santa Monica location, where the launch was formally heralded. Today’s announcement signifies the Company’s high level of satisfaction with consumer reception of the juices and its plans to further incorporate blended whole foods as a key component of the brand’s future growth.

In April 2012, Jamba introduced blended whole foods into its fresh juice line as the first phase of the Company’s move toward expanding its blended whole food offerings. The new products further capitalize on consumers’ continued interest in healthier beverages and the current juicing trend. The fresh juice platform is tied to the Company’s ongoing refresh of its stores, which was announced this past May and is progressing at a successful rate. The Company will have refreshed 50 stores by the end of August 2013.

“Most people don't eat enough fruits and vegetables, so they're missing out on important vitamins, minerals, and protective plant compounds,” said Elizabeth Ward, registered dietitian and author of “MyPlate for Moms, How to Feed Yourself & Your Family Better.” She further noted that, “Jamba's fresh juice blends provide an easy and delicious way to include the fruits and vegetables you need every day.” Ms. Ward is a member of Jamba’s Healthy Living Council, a panel of nationally known nutritionists and fitness experts.

“We are pleased with the progress we’ve made so far in the expansion of our new fresh juice platform and our continued innovation in incorporating blended whole foods into our products,” said Jamba Juice chairman, president and CEO James D. White. “Jamba is committed to providing healthier options for consumers, and our new fresh juice line gives consumers interested in juicing a convenient and great-tasting solution.”

The company also cited its continued interest in supporting better health in children, noting that kids nationwide consumed over 277,000 servings of fruits and/or veggies through Jamba Kids™ smoothies that were distributed on Jamba’s Free Jamba Kids™ Smoothie Day last Saturday July 27th.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2013, there were 820 Jamba Juice store locations globally. Jamba is a proud sponsor of “Team Up for a Healthy America” in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT (473-7848).

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130730006672/en/

Source: Jamba Juice Company

Contact:

For Jamba Juice
Mike Fuccillo
Dir. Corporate Communications
510-596-0100, X-7
mfuccillo@jambajuice.com

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