Hilton Worldwide Continues Expansion of Fast-Growing DoubleTree by Hilton Brand in Spain
Brand Enters Catalonian Capital with Fourth Spanish Hotel
August 01, 2013 // Franchising.com // BARCELONA, Spain and MCLEAN, Va., U.S.A. - Hilton Worldwide has today announced that DoubleTree by Hilton, the fast growing upscale hotel brand which now has more than 350 hotels worldwide, has signed a deal for its fourth property in Spain that will mark its arrival in Barcelona and become the third Hilton Worldwide hotel in the city. The announcement continues a trend of the brand entering prime locations in key European destinations, including recent deals in Lisbon, Dublin and Edinburgh.
Through a franchise agreement with A. Hotels S.A, the existing Alexandra Barcelona Hotel on Carrer de Mallorca will convert to Alexandra Barcelona - a DoubleTree by Hilton in early 2014. The hotel will continue to be managed by hotel operator Diagonal Hotels, which operates a number of additional hotels in Barcelona. Well suited to its location in a city of architectural significance, the Alexandra has a classic Barcelona exterior and enjoys a stylish interior design. Its city centre location offers guests close proximity to many of the sites and cultural gems of a city boasting several UNESCO World Heritage sites.
Patrick Fitzgibbon, senior vice president development, Europe and Africa, Hilton Worldwide, said, "Tourism remains a major industry in Spain, the most visited of any EU country. Barcelona itself is one of the world's great cities and attracts not only many leisure travelers but is also a significant business hub. We are delighted to be extending our presence with our first Barcelona DoubleTree by Hilton in such a prime location."
The hotel currently offers 116 guest rooms, three meeting rooms, a restaurant and a fitness center. As part of the upgrade to the DoubleTree by Hilton brand, the hotel will be adding a complimentary 24 hour connectivity zone, as well as adding characteristic brand features such as the DoubleTree by Hilton signature chocolate chip cookie welcome, an array of upscale amenities and guest services, and the ability to earn and redeem points with the Hilton HHonors guest loyalty programme.
John Greenleaf, global head, DoubleTree by Hilton, said, "DoubleTree by Hilton's growth in Spain continues at a rapid pace and I am thrilled we'll have a presence in such a vibrant, world class destination as Barcelona. We very much look forward to providing visitors a warm welcome to what will be an exceptional property in our growing collection."
Javier Julia, joint managing director of A. Hotels S.A., alongside Carolina Borrell, said, "The Alexandra is a beautiful hotel with a super city centre location and we are delighted it will become the first DoubleTree by Hilton in the city of Barcelona. We'd like to thank Magmatri Hospitality Consulting for acting as advisors to A. Hotels S.A. in signing the franchise agreement."
Hilton Worldwide has experienced strong growth in Spain recently, with recent openings including DoubleTree by Hilton & Spa Emporda, DoubleTree by Hilton Hotel & Conference Center La Mola and Hilton Garden Inn Sevilla. The additional DoubleTree by Hilton in Spain will be the DoubleTree by Hilton Girona, which converts later this year. In Barcelona itself the company operates Hilton Diagonal Mar Barcelona and Hilton Barcelona, the latter undergoing a major renovation only recently.
About DoubleTree By Hilton
With a fast-growing, global collection of more than 350 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents, every little thing we do at DoubleTree by Hilton inspires us to create a rewarding experience for our hotel guests, our team members and the communities we proudly serve. Our hospitality begins with a warm chocolate chip cookie welcome upon arrival and continues with the award-winning Hilton HHonors guest loyalty program, an array of fine services and amenities and our longstanding CARE Culture tradition that empowers more than 65,000 team members to provide the special comforts and acts of kindness that make the traveler feel human again.
To make reservations at any DoubleTree by Hilton hotel, travelers may visit our brand website at www.doubletree.com. Social media users may connect with us at www.facebook.com/doubletree, www.twitter.com/doubletree and www.youtube.com/doubletreehotels. For the latest news, story starters and fact sheets about our brand, reporters and bloggers may visit our DoubleTree by Hilton Global Media Center at www.doubletreebyhiltonglobalmediacenter.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 94 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 4,000 hotels and timeshare properties, with more than 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.
SOURCE: DoubleTree By Hilton
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