New Roswell, GA Doughnut Shop Kicks Off Krispy Kreme Metro Atlanta Area Expansion

New Locations to Bring Hot Doughnuts and Dozens of New Jobs to Metro Atlanta Residents

WINSTON-SALEM, N.C. - Aug. 1, 2013 // PRNewswire // - The early-September opening of a new Krispy Kreme Doughnut Factory at 10781 Alpharetta Hwy, Roswell, Georgia 30076 will mark the start of the international sweet treat retailer's planned expansion efforts in the Atlanta metropolitan area. Efforts that will include the construction of a number of new doughnut shops, and the creation of nearly 350 full and part-time jobs by early 2014.

"Krispy Kreme has been in the Atlanta market for decades and it is still incredible to see how well our brand resonates with Atlanta area doughnut and coffee fans," says Cindy Bay, SVP of US Franchises and Company Stores for Krispy Kreme. "As Krispy Kreme continues its growth throughout the country, we are especially excited to be bringing new shops, new jobs and a number of delicious new products to this community."

At present, there are eight Krispy Kreme shops in operation throughout metro Atlanta. In September, Krispy Kreme will replace its existing Atlanta Street facility in Roswell with a new 2,500 square foot Alpharetta Hwy shop featuring the company's updated interior design and finishes.

Construction plans are currently underway for the remaining approved sites in Doraville, Smyrna and Stockbridge, Georgia. Krispy Kreme is also working to secure sites in Decatur and Duluth, Georgia.

Each of the future locations will be an approximately 2,400 square foot free-standing facility with a drive-thru, Hot Light™, and feature the company's new prototype interior and exterior design and architecture.

All locations will offer more than a dozen varieties of Krispy Kreme's one-of-a-kind doughnuts, including the signature hot Original Glazed®, as well as a complete menu of Krispy Kreme Chillers®, iced beverages and Krispy Kreme Signature Coffee Blends.

Krispy Kreme is seeking qualified candidates for full and part-time team member, production specialist and shift supervisor, assistant manager and general manager positions in metro Atlanta. Qualified applicants may apply online at www.sweetplacetowork.com.

For updates on Krispy Kreme shop openings and promotions visit KrispyKreme.com, Facebook, foursquare and Twitter.

About Krispy Kreme

Krispy Kreme is an international retailer of premium-quality sweet treats, including its signature Original Glazed® doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Today, Krispy Kreme can be found in over 740 locations around the world. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Visit us at www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on management's beliefs, assumptions and expectations of our future economic performance, considering the information currently available to management. These statements are not statements of historical fact. Forward-looking statements involve risks and uncertainties that may cause our actual results, performance or financial condition to differ materially from the expectations of future results, performance or financial condition we express or imply in any forward-looking statements. The words "believe," "may," "could," "will," "should," "would," "anticipate," "estimate," "expect," "intend," "objective," "seek," "strive" or similar words, or the negative of these words, identify forward-looking statements. Factors that could contribute to these differences include, but are not limited to: the quality of Company and franchise store operations; our ability, and our dependence on the ability of our franchisees, to execute on our and their business plans; our relationships with our franchisees; our ability to implement our international growth strategy; our ability to implement our domestic small shop operating model; political, economic, currency and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients, and the price of motor fuel; our relationships with wholesale customers; our ability to protect our trademarks and trade secrets; changes in customer preferences and perceptions; risks associated with competition; risks related to the food service industry, including food safety and protection of personal information; compliance with government regulations relating to food products and franchising; increased costs or other effects of new government regulations relating to healthcare benefits; and risks associated with implementation of new technology platforms. These and other risks and uncertainties, which are described in more detail in the Company's most recent Annual Report on Form 10-K and other reports and statements filed with the United States Securities and Exchange Commission, are difficult to predict, involve uncertainties that may materially affect actual results and may be beyond the Company's control, and could cause actual results, performance or achievements to be materially different from those expressed or implied by any of these forward-looking statements. New factors emerge from time to time, and it is not possible for management to predict all such factors or to assess the impact of each such factor on the Company. Any forward-looking statement speaks only as of the date on which such statement is made, and the Company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made.

SOURCE Krispy Kreme Doughnut Corporation

Contact:

Lafeea Watson
336-726-8878
lwatson@krispykreme.com

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