First DQ Grill & Chill® Restaurant Comes to Athens
New restaurant serves up Dairy Queen® iconic soft-serve treats, flavorful foods and Orange Julius® offerings.
August 02, 2013 // Franchising.com // ATHENS, Ala. – The Dairy Queen® system’s newest, most exciting restaurant concept has opened in Athens at 1289 Highway 72, just off Interstate 65. The new 2,300 square-foot DQ Grill & Chill® restaurant will provide 50 or more jobs on an on-going basis, contributing to Athens’ employment growth. The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association are projected to increase by 3.8 percent this year.
“We are excited to open the first DQ Grill & Chill restaurant in Athens and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius® Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks,” said restaurant operator Jamin Patel, who also owns the Madison location. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”
An Array of Menu Options
The DQ Grill & Chill concept blends the best of DQ® iconic history with the most modern innovations in the quick-service restaurant (QSR) industry. The food menu features the quarter- and half-pound GrillBurgerTM made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. Other menu offerings include Grilled or Crispy Chicken Sandwiches and Salads; Chicken Strip Baskets; Shrimp Baskets; Quesadillas and Chili Cheese Dogs.
A new deal is the $5 Buck Lunch, available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a quarter-pound GrillBurger with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat. The offer may vary in Texas.
Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites, such as the signature Blizzard Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones, fans can choose from a variety of fruit-blended beverages, including delicious Orange Julius Premium Fruit Smoothies and now Orange Julius Light Smoothies.
All Orange Julius Premium Fruit Smoothies, Light Smoothies and Julius® Original drinks are available in eight flavors including Orange, Strawberry, Strawberry Banana, Tripleberry®, Mango Pineapple, Berry-Pom, OrangeBerry and Piña Colada and protein or banana boosts can be added. The Orange Julius Premium Fruit Smoothies are blended fresh to order with real fruit and low-fat yogurt. The Orange Julius Light Smoothies are 170 calories or less in a small size, contain no artificial sweeteners or flavors and are yogurt free.
Design and Décor
The DQ Grill & Chill restaurant interior brings an innovative dimension to QSR dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.
The restaurant can seat 71 guests inside, 12 outside and also offers a convenient drive-thru window.
For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at facebook.com/dairyqueen, connect with the DQ system on Twitter using #lovemydq and follow the system at twitter.com/dairyqueen.
Athens DQ Grill & Chill restaurant at a glance:
Address: 1289 Highway 72, Athens, AL
Square Footage: 2,300 square feet
Number of Seats: 71 inside, 12 outside
Hours of Operation: The new restaurant serves lunch and dinner.
- Sunday through Thursday: 10:00 a.m. – 10:00 p.m.
- Friday and Saturday: 10:00 a.m. – 11:00 p.m.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
SOURCE: American Dairy Queen Corporation
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