The Dairy Queen® System Makes the Dog Days of Summer More Delightful with the New Tripleberry Brownie as Blizzard® of the Month

August 02, 2013 // Franchising.com // MINNEAPOLIS – The Dairy Queen® system is serving up the new, decadent Tripleberry Brownie as the featured Blizzard® of the Month for August.

The Tripleberry Brownie Blizzard Treat is blended with creamy DQ® vanilla soft serve mixed with choco chunks, Tripleberry fruit mix, which includes strawberry, raspberry and blackberry purée, and chewy brownie pieces.

“The flavor profile and texture of our new Tripleberry Brownie Blizzard Treat is what makes it special,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “It’s an unusual, unique blend of textures and an explosion of flavors that our fans crave, as well as the perfect answer to the dog days of summer.”

Summer is also the hot season for DQ Cakes. Many Blizzard Treat flavors, including Tripleberry Brownie, also can also be made into delicious DQ Cakes, perfect for holidays, summer picnics and other special events, such as birthdays and anniversaries.

The Dairy Queen system began blending simple combinations of chocolates, fruits, cookies, nuts and candies with DQ soft serve in 1985 to create the signature Blizzard Treat. The iconic treat has created the served upside-down Blizzard culture and since then, one-of-a-kind flavors such as S’mores, Chocolate Candy Shop and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #lovemydq and follow the system at twitter.com/dairyqueen.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 20 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

SOURCE: American Dairy Queen Corporation

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