Fastest-Growing Chicken Franchise continues Rapid Expansion through Non-Traditional Channels
Charlotte, N.C. - Jul. 24, 2013 - Bojangles’, the rapidly growing quick-service restaurant franchise known for its uniquely seasoned and marinated chicken, made-from-scratch buttermilk biscuits, Dirty Rice® and Legendary Iced Tea®, will open a new restaurant at Atlanta Hartsfield-Jackson International Airport in Concourse T in August 2013. The location will be owned and operated by Delaware North Companies Travel Hospitality Services, one of the world’s leading airport food service and retail companies.
“We are proud to be working together with a proven, global foodservice operator like Delaware North to directly offer Bojangles’ famous chicken, biscuits and ice tea,” said Eric Newman, Executive Vice President for Bojangles’ Restaurants, Inc. “Many travelers in the Atlanta airport are already longtime Bojangles’ fans but Hartsfield is a cross-roads of the country, and we hope that others will be excited to try Bojangles’ food for the first time.”
The new airport location will employ 50 local residents and will feature Bojangles’ proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the airport and breakfast served all day. The menu features one-of-a kind flavors, including fresh, never frozen, hand-breaded chicken, buttermilk biscuits, sandwiches, flavorful fixin’s and Legendary Iced Tea® steeped the old-fashioned way.
“We’re excited to bring the signature taste of Bojangles’ chicken and biscuits to Hartsfield-Jackson Atlanta International Airport,” said Matt King, President of Delaware North Companies Travel Hospitality Services. “With their major growing brand presence, the popular chicken and biscuit restaurant has a very strong fan base, and they will be a delicious addition to Concourse T this year.”
After signing a record number of deals for franchises in traditional, free-standing spots throughout the Southeast, Bojangles’ is also rapidly expanding its presence in non-traditional venues such as airports, colleges and universities, train stations, military bases and convention centers, along with multiple entertainment arenas, football stadiums and NASCAR speedways. Some current non-traditional venues Bojangles’ operates in include Charlotte Douglas International Airport, UNC-Charlotte, UNC-Greensboro, Charlotte Convention Center, Union Station in Washington, D.C. and later this year at the Norfolk Naval Base.
About Bojangles’ Restaurants Inc.
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves one-of-a-kind southern classics such as fresh, never frozen, hand-breaded chicken; buttermilk biscuits; sandwiches; flavorful fixin’s and Legendary Iced Tea® steeped the old-fashioned way. The menu features proprietary, made-from-scratch fare, offering a flavor profile unlike anything in the market and serves breakfast all day. First franchised in 1978, Bojangles’ boasts more than 550 locations in 10 states and Washington, D.C., primarily in the Southeast. In 2013, Bojangles’ ranked number one for growth in the chicken category by Technomic, QSR magazine recognized Bojangles’ in its list of Top 10 Franchise Opportunities, and the company ranked in the Top Five for food by Zagat among fast food chains. Additionally, Inc. magazine has included Bojangles’ in its list of fastest growing private companies for several years. For more information, visit www.bojangles-franchise.com.
About Delaware North Companies Travel Hospitality Services
Delaware North Companies Travel Hospitality Services, a subsidiary of Delaware North Companies, is one of the world’s leading airport food service and retail companies, operating 300 restaurants and retail outlets in more than 25 airports worldwide, and serving more than 350 million customers each year. Its award-winning operations include airports throughout the United States, such as Los Angeles International Airport and Ft. Lauderdale/Hollywood International Airport, as well as international airports such as Melbourne International Airport in Australia and Heathrow Airport in London.
About Bojangles’
Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves all of its proprietary menu items, such as made-from-scratch buttermilk biscuits, Legendary Iced Tea®, delicious fixin’s and specially seasoned, never frozen fried chicken. Bojangles’ boasts more than 540 locations in 10 states, primarily in the Southeast, and the District of Columbia as well as two international restaurants. For more information, visit bojangles.com or follow us on Facebook and Twitter.
SOURCE: Bojangles’
Contact:
Alicia Aldrich
847.945.1300
aaldrich@fishmanpr.com
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