The Melting Pot Restaurants, Inc. Launches "The Chronicles of the Fondue Adventurer"

Giving Away $10,000 in Gift Cards

TAMPA, Fla. - August 5, 2013 - (BUSINESS WIRE) - The Melting Pot, the world’s premier fondue restaurant franchise, is giving away $10,000 in gift cards Aug. 5 – Sept. 6 during “The Chronicles of the Fondue Adventurer” sweepstakes as the brand strives to entice trial of its new menu.

“Our new menu is an adventure in fondue, and with 'The Chronicles of the Fondue Adventurer,' we’re making it easy for people who have never tried fondue or haven’t visited us in a while to join in on that adventure, learn about the new menu and interact with us for a chance to win gift cards and dine with ease and flexibility,” said Cindy Haynes, senior vice president of marketing for Front Burner Brands (restaurant management company for The Melting Pot).

“The Chronicles of the Fondue Adventurer” sweepstakes, running Aug. 5 at midnight EDT through Sept. 6 at 11:59 p.m. EDT, invites people to complete a cheesy (or chocolaty) mad-lib type of entry with weekly changing themes for the chance to win $20 Melting Pot gift cards to try out the brand’s new menu that allows guests the flexibility to dine as they wish. Twenty winners will be chosen daily Monday through Friday during the sweepstakes period totaling 500 overall winners and $10,000 in gift cards awarded.

Visit http://www.meltingpot.com/fonduegiveaway to access “The Chronicles of the Fondue Adventurer” $10,000 gift card giveaway.

The Melting Pot launched its new menu in February providing more flexibility and variety for guests. For more information about The Melting Pot’s new menu, visit http://www.meltingpot.com/lp/new-menu.aspx.

About The Melting Pot Restaurants, Inc.

With 138 restaurants in North America, existing locations in 35 states, Canada and Mexico and more than 25 locations currently in development, The Melting Pot Restaurants, Inc. is the premier fondue restaurant franchise. Founded in 1975, The Melting Pot continues to be a memorable dining experience. Guests enjoy a choice of fondue cooking styles and a variety of unique entrées combined with dipping sauces. The menu also includes cheese fondues, salads, fine wines and chocolate fondue desserts. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit http://www.meltingpot.com.

Contact:

The Melting Pot Restaurants, Inc.

Sandy D’Elosua
813-849-2117
National Director of Marketing and Communications
sdelosua@meltingpot.com

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