Chuck E. Cheese’s Introduces New Rock Star Birthday Party Packages and Entertainment Show to Stores Nationwide

Party guests enjoy star-studded experience with new take-home goodies, entertainment and more.

DALLAS - (BUSINESS WIRE) - Aug. 6, 2013 - More than 30 years ago, Chuck E. Cheese’s revolutionized the way parents plan their child’s birthday experience by creating affordable birthday packages that save time and money while offering children the ultimate day of fun, food and memories. Today, Chuck E. birthday parties still offer fun and value, and now the opportunity for birthday stars to feel like a rock star, too.

The company has launched redesigned birthday packages featuring a rock star theme to coincide with the recently contemporized Chuck E. Cheese character. The new packages are offered at “Star,” “Super Star” or “Mega Super Star” levels for a two-hour celebration that includes tokens, decorations, drinks and the company’s acclaimed pizza.

“We’ve always rolled out the red carpet for birthdays in terms of service, but now we want every child to grab the mic or play an air guitar and feel like a rock star," said Jeremy Blaido, senior director of marketing communications, CEC Entertainment, Inc. “These new packages reflect Chuck E.’s new style and interests as well as introduce new birthday products to accommodate the changing needs and wants of our guests.”

Not only do party packages include a special new birthday show, birthday rock stars can also enjoy a jumbo guitar or microphone balloon, pull-string piñatas and other take-home Chuck E. Cheese’s collectable items. As a special bonus, every birthday boy or girl with a reserved birthday party gets a turn in the Ticket Blaster® for the chance to win tickets and vouchers worth 5, 10 or 25 tickets – or the Magic Ticket worth 1,000 tickets.

In addition to reserved party packages, guests can still have a rocking time on their special day at Chuck E. Cheese’s without reserving a party in advance. Perfect for smaller gatherings, walk-in parties are available with no reservation, but seating is not guaranteed. Party attendees can even add a cake, food platters or goody bags to their purchase for a rocking party time. Additionally, gluten-free pizza and cupcake options are available for children with diet sensitivities to enjoy the full fun and flavor of a Chuck E. Cheese’s birthday celebration.

For additional information and resources about Chuck E. Cheese’s party packages, fans can visit chuckecheese.com/plan.

About CEC Entertainment, Inc. (NYSE: CEC)

For more than 30 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where a Kid can be a Kid®. The company and its franchisees operate a system of 562 Chuck E. Cheese’s stores located in 48 states and eight foreign countries or territories. Currently, 511 locations in the United States and Canada are owned and operated by the company. CEC Entertainment, Inc. and its franchises have the common goal of creating lifelong memories for families through fun, food and play. Each Chuck E. Cheese’s features musical and comic robotic entertainment, games, rides and play areas, as well as a variety of dining options including pizza, sandwiches, wings, appetizers, a salad bar and desserts. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®.

Chuck E. Cheese’s aims to promote positive, lifelong memories inside and outside of its stores. In addition to providing a fun entertainment experience for millions of families across the world, Chuck E. Cheese’s has donated more than $7.7 million to schools through its fundraising programs. For more information, see the company's website at www.chuckecheese.com or connect with them on Facebook, Twitter, Pinterest, YouTube and foursquare.

Source: CEC Entertainment, Inc.

Contacts:

CEC Entertainment, Inc.
Michelle Chism
972-258-5529
Director, Corporate Communications
MChism@cecentertainment.com

M/C/C for Chuck E. Cheese’s
Jennifer Reeves
972-480-8383 ext. 224
PR Engagement Manager
Jennifer_Reeves@mccom.com

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