FIT4MOM: Twelve Years in the Making
Stroller Strides’ Lisa Druxman Expands and Rebrands
San Diego, CA (PRWEB) August 06, 2013 - Celebrating the 12th anniversary of Lisa Druxman’s Stroller Strides, the mompreneur has launched the new FIT4MOM brand and logo that will encompass all of her brands including the now grown up Stroller Strides. FIT4MOM gives moms the opportunity to continue to teach and be a part of Stroller Strides mission even when their kids are no longer in strollers. The FIT4MOM logo unifies all of the brands while utilizing the original logos and colors. Each leaf showcases a different program and the FIT4MOM logo can be modified to include all or just a few of the brands.
The new branding is driven by Lisa’s belief that moms inspire their families to live a healthy and fit life, no matter the age of her children. To commemorate the official announcement, FIT4MOM is hosting a Mom’s Night In for franchises to come together and celebrate the expansion. From large metro area parties to smaller instructor held in-home parties, moms across the U.S. will share in the excitement. "I am just as excited about this business now as I was when I started it… We are making a difference," Lisa Druxman said. She and her team open up about how they are helping moms in this quick videowhich highlights the "growing-up" the company has done.
Since August 2001, Stroller Strides has been considered the premiere workout program for moms, and with 275 franchisees and 1,400 locations nationwide, she has consistently been ranked by numerous publications as one of the fastest growing franchises in the country. Realizing that they are more than just a stroller fitness company, Druxman has evolved and repositioned the brand to encompass fitness for all stages of motherhood, including Fit4Baby and Body Back. The new site http://www.FIT4MOM.com will host all of the fitness for mom brands and be the launch platform for the Lisa Druxman Stamp of Approval, the Mom On A Mission Online TV show and a blog, which is refreshed every week, to give moms worldwide "strength for motherhood". Bringing all of the brands under one franchise gives the franchisees added value and increased longevity for their business. Each Fit4Mom franchise will have its own website, full of information, community happenings and tips, as well as the latest in never before offered business technology, training and support.
About Lisa Druxman
Lisa Druxman is the founder of the country’s largest fitness program for moms which include Stroller Strides®, Fit4Baby®, Body Back® and Stroller Barre®. All of her programs give women strength, at any stage of motherhood. Her clients nationwide trust her advice on products, services and lifestyle. She has been voted as one of "America’s Favorite Moms" and is committed to helping moms live a healthy life.
About Stroller Strides
Ranked by Entrepreneur Magazineas one of the Top New Franchises and Fastest Growing Franchises 2007 – 2011, Stroller Strides offers clemphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, aasses in more than 1,300 locations in the United States and Puerto Rico. The hour-long classes llowing moms to interact with their babies throughout their workout. To further assist mothers in all aspects of their lives, Stroller Strides partners with Plum Organics®, LUNA® and BOB®.
Fit4Mom is the newest and all-encompassing umbrella of Lisa Druxman’s fitness for moms of all ages. From Stroller Strides, Stroller Barre, Fit4Baby and Body Back, Lisa has grown her business as well as her own children. FIT4MOM helps moms make strides in fitness, motherhood and life.®Fit4Mom will help moms achieve their ultimate potential, both physically and emotionally; offer support and education for moms; inspire moms to reach optimal health and wellbeing and inspire children to emulate their moms and make fitness a part of their lives.
In addition to weekly playgroups, monthly Moms' Nights Out and family activities, our Plum Moms Clubs hold quarterly Moms on a Mission events throughout the country. On a personal level, each club educates, empowers and supports mothers on important issues facing our children and our families. We also give back to our community and nation by raising money and facilitating education on behalf of The Breast Cancer Fund, March of Dimes and Healthy Child Healthy World.
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