Jamba Juice Expands Boost Offerings With New Whole Grain And Whole Food Boosts

Smoothie and Juice Leader Introduces New Nutrient-Dense Whole Food Boosts™ Platform and Quaker® Whole Grains Boost™

EMERYVILLE, Calif. Aug. 6, 2013 // PRNewswire // - Jamba Juice Company (NASDAQ:JMBA), a leading healthy, active lifestyle brand, today announced the expansion of its current smoothie Boost™ offerings with the addition of the Quaker® Whole Grains Boost™ and the introduction of a new Whole Food Boosts™ platform allowing customers to add natural, whole foods to their favorite smoothies.

The new, natural Whole Food Boosts from Jamba Juice® are nutrient-dense whole foods that supply a good source of protein, omega-3s and fiber. The new Whole Food Boosts platform includes the Greek Yogurt Boost™ and the Chia Seeds Boost™.

  • Greek Yogurt Boost - A healthy scoop of fresh, natural, non-fat Greek yogurt with twice the protein as regular yogurt and live active cultures to help support digestive health, providing ¼ cup serving of fat-free dairy
  • Chia Seeds Boost - A healthy scoop of natural, whole chia seedsproviding an excellent source of Omega-3s to support heart health, and a good source of fiber

In addition to the Whole Food Boost offerings, Jamba has also added the new Quaker Whole Grains Boost.

  • Quaker® Whole Grains Boost – A hearty scoop of finely ground oats that blends deliciously into a Jamba® smoothie to deliver one full serving of whole grains

"At Jamba Juice, we pride ourselves on providing customers with innovative and convenient better-for-you solutions that deliver both nutritional and functional benefits," said Julie S. Washington, senior vice president and chief brand officer, Jamba Juice Company. "As consumers become more aware of the benefits of natural, real whole foods, we are determined to support their everyday health and lifestyle needs with our extensive Boost offerings."

Uniquely formulated to deliver the right amount of key nutrients, vitamins and minerals, Jamba's Boosts are high quality blends of functional ingredients that can be added to any smoothie. The new Whole Food Boosts and Quaker Whole Grains Boost complement the current Boost options, providing a wide range of nutritional boosts to support one's targeted health and lifestyle needs: 3G Charger Boost™; Antioxidant Boost™; C & Zinc Boost™; Daily Vitamin Boost™; Energy Boost™; Lean Advantage Boost™; Soy Protein Boost™; Whey Protein Boost™; and Quaker Whole Grains Boost™.

For more information on nutrition and product offerings, please visit the Jamba Juice website.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. As of April 2, 2013, there were 820 Jamba Juice store locations globally. Jamba is a proud sponsor of "Team Up for a Healthy America" in the fight against childhood obesity and encourages fans to join the Team Up community of celebrities, athletes and other leaders committed to getting kids active and involved at www.myhealthpledge.com. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).

SOURCE Jamba Juice Company

Contact:

Ashley Blua
ashley@neighboragency.com
(818) 326-5369

 

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