Bruster’s Real Ice Cream Announces Winners of Franchise Makeover Contest

Remodeling Key to Growth Strategy

PITTSBURGH - August 6, 2013 - (BUSINESS WIRE) - Frozen treat chain Bruster's Real Ice Cream® announced today two grand prize winners of its first restaurant Extreme Makeover Contest. The winners: Hopewell Township, Pa., franchisees Mario and Brenda Leone and Tom Ely, and Bowling Green, Ky., franchisee Stuart Kirby. Each received a $5,000 check.

The Extreme Makeover Contest is part of Bruster’s revitalization plan, introduced in May at the National Restaurant Association Show. Developed to grow sales and recruit franchisees, the strategy includes a new “four-seasons sales” approach with innovative new products, a new building design and the introduction of “treat theater” exhibition-style service.

The contest served as an incentive for current operators to remodel their shops. The winners were chosen after making upgrades that included new landscaping, tables, benches, umbrellas, outdoor music, signage, paint, parking lot improvements and the addition of fun customer activities like the bean toss, hula hooping, chalk drawing, horseshoe tosses and others. The Hopewell restaurant now features a stunning patio garden, complete with waterfall. The Bowling Green shop’s appeal has been enhanced with the addition of an eye-catching hotrod pickup truck featuring the Bruster’s logo.

Rounding out the top five finalists are restaurants in Knoxville, Tenn., Greenville, S.C., and Middletown, Del.

Bruster’s, which turns 25 next year, has revamped its business and franchise model. The new model includes frozen “pump style” yogurt and fresh smoothies. It also has developed a new prototype, which represents a significant savings from a free-standing model, the only option previously offered by the brand.

“Bruster’s was one of the early premium treat players, and consumers continue to love our ice cream and other specialties,” said Chief Executive Jim Sahene. “The level of enthusiasm and excitement our franchisees showed in this contest demonstrates their commitment to reshaping Bruster’s and preparing it for the next 25 years.”

According to Sahene, the participating franchisees’ improvements will help to keep their shops true community gathering spots. “Virtually all of our restaurants are locally owned and operated, and this contest showed just how much pride these franchisees take in their businesses.”

“Mentoring Tomorrow's Leaders, Today” serves as Bruster's foundation and business platform. At its 200 locations in 18 states and the nation of Guyana, up to 37 flavors of hand-crafted ice cream, yogurt, Italian Ice and sorbet are made fresh daily. Founded in 1989, Bruster’s is based in suburban Pittsburgh, Pa.

Editors’ Note: Before and after photos are available.

Contact:

Brad Ritter Communications, LLC
Brad Ritter
866-284-2170
BRitter@bradritter.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Denny's
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Huddle House
Everyone knows a House is a good investment! Huddle House is a full service restaurant, serving delicious meals, cooked to order...
Tony Roma's
After two decades of fast-paced international expansion, we are introducing a new generation of domestic customers to the Tony Roma’s experience....
Jimmy John's Gourmet Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
Scissors and Scotch
Scissors & Scotch provides a badass grooming experience for men, and a kickass investment opportunity for you. We’re looking to expand...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.