Calexico Signs Multi-Unit Deal for New York
Edgy, NYC-based Mexican Concept Continues Expansion in Core East Coast Markets
August 09, 2013 // Franchising.com // New York, NY – Calexico, the NYC-based concept that was named Best Mexican in New York City by Zagat, has signed a major multi-unit franchise deal – it’s third of 2013. The new deal is a 10-unit deal for Long Island and Queens, neighboring the brand’s home markets of Manhattan and Brooklyn where they have built a near-cult following.
Calexico currently has open 2 brick-and-mortar stores in Brooklyn, 3 NYC-area carts, a unit in the state-of-the-art Barclays Center, and a new franchised store open on the Lower East Side of Manhattan; as well as multi-unit development deals signed for Manhattan and Philadelphia and a 3rd company store coming shortly to the Park Slope neighborhood of Brooklyn.
The Long Island/Queens franchisees for the area are three entrepreneurial brothers whose backgrounds range from the financial industry to the retail industry, and two of the franchisees have previously owned a business.
A spokesman for the brothers said, “We strongly feel Calexico offers a terrific product at a great value that is not well served in many areas. We hope to create a strong identity across Queens and Long Island, extending their current footprint.”
They expanded on that by saying, “The unique and varied interior design of different locations is another reason Calexico appealed to us. The exceptional creative talents of the Vendley brothers are a great complement to our skill set and will be an asset to building out a top tier brand.” The Vendley brothers, the founders of the brand, are coincidentally three brothers as well.
Beyond that, the branding and the food were top quality. “Who doesn’t enjoy a relaxed atmosphere, cool music and stellar tacos?”
They have not yet settled on real estate for the first location, but are confident in their chosen territories saying, “New York has always been a strong market for the restaurant industry and will continue to innovate and strengthen in the future.”
Calexico is working with Fransmart, the franchise development company behind the explosive growth of brands such as Five Guys Burgers and Fries and Qdoba Mexican Grill, to expand the brand’s footprint across the United States.
Calexico has been operating food carts and trucks in New York City since 2006. Founded by three brothers from the border town of Calexico, California (California + Mexico = Calexico), Calexico serves fresh food that combines the flavors of Mexico with elements of Southern Barbecue. Everything is made from scratch daily, and always with the focus on freshness that is a hallmark of Californian cuisine.
Despite the rapid growth, Calexico’s mission remains simple: to serve delicious, exciting food at a reasonable price.
Calexico’s formats have grown from street carts to now include a fast casual restaurant as well as a full service restaurant with a patio and full bar. In 2012 Calexico’s full serve restaurant was named Best Mexican in NYC by Zagat. Calexico was recruited in 2012 to be one of the select vendors inside of the state-of-the-art Barclays Center, which, in addition to its premier facilities, wanted to provide guests with top-of-the-line food vendors.
Go to: http://fransmart.com/calexico-fast-casual-mexican-franchise.html for more information on a Calexico franchise opportunity
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